The First Art Newspaper on the Net    Established in 1996 Thursday, October 21, 2021


EUROBIKE Live View - Electric Bikes are the absolute stars



Since 1991, Eurobike has been held at the exhibition centre in Friedrichshafen, Baden-Württemberg, a small town in southern Germany, except for last year (2020) when the new COVID epidemic forced its cancellation. This year the show is back, but it is the last time that Friedrichshafen will host Eurobike, and next year the show will move to Frankfurt as a whole.


This year we Rinasclta bike had the pleasure of attending the 29th edition of Eurosatory 2021, which reopened after the epidemic, as a visitor. It was also my first time attending a European show myself, so here's what I saw on the spot about the show. Also a good news is that, as a Chinese carbon bike frame manufacturer, we are launching our new customise painting program, from where you can pick up any colours and designs you like on the frame, we also introduced metallic painting with affordable price, below is one sample picture you could take a look.


It was so remote!


As soon as I set out on the road, it became clear to me why the organisers had chosen to move to Frankfurt: Friedrichshafen was too remote! It took me seven hours: an early morning trip to Amsterdam airport, a flight to Zurich, Switzerland, a train to Romanshorn on the southern shore of Lake Constance, a ferry to Friedrichshafen and a train to the exhibition centre. Fortunately, the journey was scenic and could slightly compensate for the boredom of the journey.


Arriving at the entrance to the exhibition centre at 9am sharp on 1 September, I found that there was not a large queue of visitors. At the entrance you had to check your ticket and EU vaccination certificate, and you had to wear a mask the whole time you were there. 


Upon entering, there was the stand of Velobiz.de, Germany's largest bike trade press. Markus, the managing director, is a veteran of the industry, having attended as many editions of Eurosatory as he can remember. "I'm actually sad to leave Friedrichshafen," he says when talking about the show's move, "but the organisers are right - after all, Frankfurt is much better, the place is bigger and the transport is easier."




Chinese companies make a great appearance | The biggest buzz was Shimano



Then I started to walk around the venue. Unlike other shows I've been to before, Europe is not divided into pavilions by category and there is a certain mix of companies in the same room.


The biggest and busiest stand was undoubtedly Shimano's. The day before the show the latest DURA-ACE R9200 and ULTEGRA R8100 kits were launched to the world.


And I focused my trip on the Chinese companies attending the European show. Sadly, due to the epidemic, a number of companies were unable to send their staff in person and had to hire third party staff to collect business cards on site. Several exhibits and promotional materials were even stuck in customs, resulting in the embarrassing situation of having neither goods nor people on hand, which was fortunately replenished one by one the next day.


Most commendable were the Chinese companies in Hall A1, including Bafang Electric, Xingheng Power, Max Power, Hongji Travel and Delannen Electronics. Not only did they have all the exhibits, but they also overcame the difficulties of flying their staff from China to Germany to participate in the exhibition. Well-prepared, the booth was also inundated with visitors.


By the afternoon, there were more and more visitors and the café was bustling with activity, and the test ride area, BMX show area and dining area in the middle of the exhibition hall were getting crowded.


Electric bikes are the absolute protagonists, with endless business opportunities to be explored



After about four rounds, I have come to the conclusion that the electric-assisted ebike is the absolute star of the European show. The traditional human-powered bike, which is limited to the sports sector, seems to have gone out of fashion. Even equipment accessories are starting to be designed around the electric-assisted scenario.


The electric-assist boom has created a whole new market opportunity, allowing some companies to "overtake" the competition. Many of these Chinese companies have surged ahead in the field of motors, batteries and controllers, gaining a voice on a par with the top tier manufacturers.


Some people may wonder whether this wave of electric power opportunity has passed and whether the market has been divided up. My view is no. In addition to core areas such as spare parts and bikes, there are still many peripheral areas worth exploring, such as maintenance, transportation, security, recycling and application.


The corridor between Hall A and Hall B is dedicated to a start-up area, where I saw all kinds of incredible ideas, including a mackintosh that wraps the whole ebike, a multi-purpose three-wheeled ebike with a suspension system, an electric-assisted trailer that hangs on the back of the ebike, and an enhanced version of the ebike parking rack.


Perhaps the ebike is not just a partial technological advancement for the two-wheeled industry, but like the car, it signifies the birth of a new lifestyle that will permeate every aspect of life. This is the signal I caught at the Eurobike.











Today's News

September 14, 2021

Sculptor Tony Rosenthal's personal collection debuts at Roland Auctions NY

Philadelphia Museum of Art and the Czech Republic announce the return of an Italian pageant shield

Sotheby's to offer the personal collection of Richard L. Feigen this fall in New York

Janet Borden, Inc. opens a new exhibition of photographs by Neil Winokur

Unearthed at a British golf course: A log coffin from the Bronze Age

Cardi Gallery opens a comprehensive exhibition of Irving Penn's work

Lucy Lacoste Gallery announces the passing of renowned ceramic sculptor Arnie Zimmerman

Huma Bhabha opens first solo exhibition with Xavier Hufkens

Prestel publishes 'Portrait of an Artist: Conversations with Trailblazing Creative Women' by Hugo Huerta Marin

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Bonhams and The Connor Brothers join forces in aid of The Big Issue

'Convergent Evolutions: The Conscious of Body Work' opens at Pace

Christie's appoints Natasha Le Bel as Global Head of Communications

Molly Ott Ambler appointed Head of the Fine Art Division for Bonhams US

Nino Castelnuovo, 'The Umbrellas of Cherbourg' star, dies at 84

Review: Passion Fruit Dance Company brings the club to the stage

How surreal! How radical! How avant-garde! How Broadway?

Curtains up! How Broadway is coming back from its longest shutdown.

The New Art Centre opens an exhibition of work by Edward Allington and Nika Neelova

Sullivan+Strumpf opens two new online exhibitions of works by Kirsten Coelho and Jemima Wyman

Jane Lombard Gallery presents a new body of work by Sawangwongse Yawnghwe

Workplace opens an exhibition of new multi-media and installation works by Simeon Barclay

Anasa Sinegal named DEL Leader at MWPAI, ICAN

Ronchini opens an exhibition featuring new works by David Olatoye and Victor Ubah

Elusive Hermès Himalayan Crocodile Birkin could exceed $100,000 at Heritage Auctions

The work and legacy of surrealist poet Aimé Césaire featured at The Dalí Museum this fall

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EUROBIKE Live View - Electric Bikes are the absolute stars

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