The popularity of TikTok is increasing rapidly and nothing can beat its growth. Whether you are a business or an individual, it is an ideal platform to make yourself or your business famous by promoting on the platform. You all are aware that TikTok is mostly known for lip-syncing and funny videos, however, the trend is changing. You can see plenty of brands and businesses on TikTok showcasing themselves in front of their target audience.

Generating engagement is the only way to achieve your goals on TikTok. Engagement is calculated as the likes, views, shares, and comments you gain on your TikTok videos. To increase engagement on TikTok quickly, you can take help from different TikTok engagement tools to buy TikTok likes or grow organically.

Well, today we will be focusing on the organic methods of increasing engagement on TikTok. We present you with 7 strategies to do that easily without spending a single penny on promotions.

1. Be real
TikTok is counted among one of the best social media apps. Here, you can see lots of new content daily. If your video has less engagement rate, it will die soon. The TikTok algorithm prefers real and original videos over scripted or polished videos. In fact, people love to watch and engage with natural content and no one wants to see repetition. So, it’s important to stay real, unique, and authentic when it comes to content creation.

Not everyone on TikTok enters to watch funny and lip-syncing videos, some want unique and educational content too. You can adjust your content strategies on the basis of the requirements of your target audience. Show your real self and personality in your content. If people like your content and style, they would like to visit your profile regularly.

2. Invest your time to appear on the “For You” page
The “For You” page is actually TikTok’s main feed where you can find all the trending and new videos. It is the home page of TikTok that appears the moment you open the app. It displays the content based on your interest and previously watched videos. Moreover, videos appearing on the “For You” page have lots of engagement and audience attention.

That is why you need to make efforts to appear on your target audience’s “For You” page. To do that, the first thing to remember is to post regularly and make sure that your content is of high quality. No one likes boring content, so be creative while making your Tik Tok videos. If your videos appear on the “For You” page, they can capture more engagement and attention. Moreover, it helps you stay aware of all the latest trends through other popular videos on the page.

3. Posts videos regularly and at the right time
Consistency and determination are the key factors that impact engagement levels. They help you hold your audience’s attention for a long time. Make sure to post different types of content on a regular basis. Remember to keep your content high-resolution as the audience usually skips low-quality videos and they do not appear on the For You page. Create content that your target audience is interested in and do not forget to experiment with your content to know their interests.

Just like other social media platforms, TikTok too has its best time to post. Though it is different for every TikTok user, you can know yours easily. At peak hours, most of your Tiktok followers are active and you can have more reach and engagement. Using a TikTok pro account, you can have detailed information about your account’s analytics and know your peak hours of the day.

So, make sure to be consistent and post at the right time.

4. Use relevant hashtags
Adding hashtags in your post’s caption on every social media platform increases its discoverability. It helps the post to reach more people and appears easily when a user searches for the particular type of content.

You can add hashtags in the caption of your TikTok videos to help them gain a position on the For You page. Use the hashtag(s) relevant to your content or brand. Common hashtags are saturated and will make your videos hard to find. Adding a trending hashtag or of some challenge can help boost your video’s discoverability.
Suppose your video is about traveling, you can use hashtags like #travel and #travelvlog, etc.

5. Connect with the right audience
TikTok has over 1 billion users and pleasing every single one of them is impossible. But it is a great platform for anyone seeking an audience that loves their content.

It is quite overwhelming to see celebrities having millions of TikTok followers and you hope the same for your account too, right? But have you ever noticed that not everyone is interested in their content and only a particular type of audience follows them? Yeah, because they have a niche for their content and require it too.

First, you need to finalize your niche and then create content around it. The people interested in your niche will surely follow your account, thus increasing your engagement rate. This way you can also boost your sales and attract more traffic to your website. Interact with your target audience regularly through comments, likes, and tags and build a good relationship with them. You can also ask for content suggestions, which is a good way of gaining more responses to your videos.

6. Collaborate with brands and TikTok influencers
Most TikTok users do not know much about brand collaborations. However, they are an amazing way to gain more exposure and make money through TikTok. In a brand collaboration, the brand and a content creator team up to create promotional content for the brand. You must have seen popular influencers praising a brand’s product, it is usually a paid brand collaboration.

Well, as you are a beginner, you probably won’t get many chances to collaborate with brands. However, you can team up with other TikTokers, right? TikTok duets are extremely popular and you can create one yourself. Try to initiate with a user that has almost the same follower count as you and then proceed to the ones with more followers. This way you can start from scratch and build your own community one day. The people who like your performance in your duet partner’s followers, will visit your profile and most probably follow you too.

7. Include Appealing CTA
If you want to boost your exposure and social proof, you need to include the right Call to Action or CTA in your TikTok videos. It helps drive traffic to your website, social media profiles, or any other desired page. When you add an appealing CTA in your TikTok videos, the interested people will click on that link and reach your landing page. This is a great way to initiate a conversation with your audience. You should always add a CTA in the caption of your posts.

Use a CTA at the end of your videos to push your content in the right direction. A simple “Follow us for more videos'' will do the trick. Using a CTA to directly ask your viewers to follow you will probably increase the chances of them doing so. You can easily input this as a simple text at the end of your videos.

Conclusion
These 7 strategies are proven to boost the TikTok account’s engagement and you can also use them to grow at a substantial rate.