Studies have shown that consumers consider the products packaging as one of the primary key elements that affect their decision process when purchasing an item. The packaging elements include material, innovation and practicality, and design. This alone shows how it is vital for products to have high-quality and unique containers and boxes to attract buyers.
Are you still wondering how you can upgrade your packaging? Are you thinking of using bottles but do not know which type of label is best? Good thing we are about to share with you everything you need to know about glass bottle printing. Keep reading to see if this is the best route for your packaging.
What is glass bottle printing?
Glass bottle printing is one way to label your bottles or vessels. Screen printing glass bottles
is a method where the design or logo you have chosen for your packaging is directly printed onto the vessel. Unlike paper label printing, glass bottle printing is more permanent and durable. Todays modernity and advanced technology are what made this type of labeling method possible. Over the years, entrepreneurs have chosen printed glass bottles for the packaging because of their premium quality and sophistication.
What are the advantages and disadvantages of glass bottle printing?
Here are its advantages and disadvantages to help you properly weigh in if glass bottle printing suits your qualifications for packaging.
Advantages of Glass Bottle Printing
1. Versatility of design
Because of developments of machines and printing methods, designs compatible with any glass bottles or vessels can be very versatile. You can choose from a wide array of design ideas and colors, which will surely be printable onto your glass.
2. Aesthetically pleasing
No one can deny how attractive printed bottles are. Now that minimalist aesthetic is the most popular trend, many entrepreneurs choose small prints or logos to have on their bottles. However, even large colorful designs look better on glass bottles as well.
3. Printed glass bottles are more appealing to consumers.
Buyers more prefer glass bottles on their own as they seek more sustainable packaging since they can be reused and recycled. When it comes to labeling, screen-printed labels on bottles are more appealing to consumers than those paper labels that can easily rip when wet.
4. Labels are permanent
As we mentioned, paper labels tend to come off quickly. Screen printed labels on bottles, on the other hand, are more permanent and durable. Manufacturers have conducted countless tests to ensure that designs and logos directly printed on glass and vessels can withstand any time of pressure and remain stuck.
Glass bottle printing is also waterproof, which means you can wash your bottles if you ever decide to reuse them, and the design would not come off that easily. A waterproof print makes the logo long-lasting, effective for long-term marketing.
6. There is no risk of tearing or wrinkling.
Unlike paper or plastic labels, screen printing directly on your vessels gets rid of the possibility of tearing and wrinkling completely. Again, glass bottle printing provides durable and long-lasting packaging and labeling.
7. It elevates your product and branding.
The type of packaging your product reflects your brand and company. It means that if your labeling and packaging are of good quality, it would positively influence the perception of the consumers of your company.
8. A sustainable option.
Every year, more and more people have switched to a sustainable lifestyle -- one that produces zero waste and is environmentally friendly. One way to do this is to purchase products in glass bottles since you can reuse them, unlike single-use plastic bottles. Furthermore, in regards to glass bottle printing, the method itself is more environmentally friendly than others because of the fewer materials and waste used and produced during manufacturing.
9. It is more cost-effective than others.
You will notice that once you decide to manufacture screen-printed glass bottles in bulk, costs can be more efficient compared to paper labels.
Disadvantages of Glass Bottle Printing
1. It requires a higher initial cost than other methods.
One downside to glass bottle printing is that it can be costly during the initial production compared to cheaper methods -- costs include machines, materials, and workforce. However, the good thing is that you can guarantee a higher Return on Investment (ROI) with glass bottle printing.
2. Not practical for small quantities
Suppose you want to save more and ensure that you are getting value-for-money services. Choose to produce silk-printed bottles in larger quantities -- the more, the better.
3. No room for mistakes
Because of the higher cost, repeating or replacing damaged bottles during production is not an option, especially if you are on a tight budget. To avoid this, choose the best and most competent printing company.
How can I know this is the correct printing method for my bottle?
Easy. If the advantages that we have mentioned above sounds good to you -- enough to trample the cons -- then glass bottle printing is indeed the best way to label your products. Of course, there are essential factors that you have to consider, including design, budget, production time, etc. Once you have finalized these factors and have taken them into consideration, all you need to do is contact a printery and communicate with them about their services.
What does the process of availing bottle printing services look like?
Also you can prefer glass cut to size
for glass bottel printing glass because it is safe. Depending on the printing company you have chosen, the process of manufacturing your glass bottles can be quick and straightforward, requiring little to no effort from you. All you need to do is submit the file which contains the design you want to print on your bottle. The printery will then proof your design to make sure that it is perfectly ready for production. Basically, your manufacturer will pretty much handle it from there.
If you want your brand and products to stand out, glass bottle packaging and screen-printed labels are the way to go. Now that it is obvious how consumers are more drawn towards well-packaged items and presented out of all the products in the market, do not let your brand blend into the background.