Concert poster worth $100,000+ discovered in background of photo on social media
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Concert poster worth $100,000+ discovered in background of photo on social media
The Beatles 1966 Genuine Shea Stadium NY Concert Poster, Brand New to the Hobby.

DALLAS, TX.- Could it be the most valuable Halloween photo of all time?

When Anthony Bruno posted an otherwise nondescript photo of himself dressed as "Austin Powers” on social media, it wasn't the British Union Jack flag t-shirt or the signature glasses a friend noticed. Instead, it was a poster behind Bruno that caught his friend's eye. He inquired about the Beatles poster on the wall, which Bruno said he had taken down in the subway after attending the Fab Four's 1966 show.

Now The Beatles 1966 Genuine Shea Stadium NY Concert Poster, Brand New to the Hobby will find a new home when it crosses the block in Heritage Auctions' Nov. 14 Entertainment & Music Memorabilia Auction.

The poster is extremely rare, one of six or seven known to remain in existence, and coveted by the most serious of collectors. Heritage Auctions has sold two copies previously, one of which set a world record in April 2020 when it sold for $137,500.

"This is the third example Heritage Auctions is selling, but it's also only the third to come to auction in the last 17 years,” Heritage Auctions Music & Entertainment Consignment Director Pete Howard said. "The poster has a great story behind it, because it's not from a dealer or a collector – it's from a fan who went to the show, took the poster down and kept it for 54 years. He didn't even know about the results of our sales of the other two. The only reason he called is because a friend of his saw it in his picture on social media.”

An example of one of the most popular concert posters among collectors, the Grateful Dead 1966 "Skeleton & Roses" Concert Poster FD-26 Graded 9.2 and Double-Signed (estimate: $50,000) is a spectacular specimen of this poster for the Dead's performance at San Francisco's Avalon Ballroom in the summer of 1966. The enormously popular poster is in high demand because of its exceptional condition, earning it a grade of 9.2 – keep in mind, anything with a grade over 9.0 is considered mint condition, and because it is signed by the artists who created it: Stanley Mouse and the late Alton Kelley.

The auction includes two pieces from the famed 1966 "Tribal Stomp” concert, including a FD-1 Jefferson Airplane "A Tribal Stomp" 1966 Rare Family Dog Fillmore Concert Poster. The full-sized white poster (estimate: $25,000+) is considered one of the Holy Grails of the psychedelic concert poster hobby. The offered specimen is an extremely rare original, pre-show first printing of the first Family Dog concert poster advertising just one show from the Jefferson Airplane and Big Brother & The Holding Company on Saturday night, Feb. 19, 1966 at San Francisco's Fillmore Auditorium. This poster is the last one from Bob Cohen, who co-owned the Family Dog from 1966-68. The print run of the FD-1 has been scholastically estimated at just 250 copies, most of which were discarded after the show; it is believed only two to three dozen have survived.

An amazing offering in the auction captures an incredible nine future Rock 'n' Roll Hall of Fame members together for one tour! Buddy Holly, Chuck Berry, Eddie Cochran, Everly Bros. 1957 Biggest Show of Stars Jumbo Concert Poster (estimate: $20,000+) is a rare jumbo window card from the Biggest Show of Stars caravan tour in 1957, in this case advertising the Nov. 14 tour stop in Troy, New York. One of the finest rock 'n' roll concert posters of all time, it features among its listed talent no fewer than four unquestioned founding fathers of rock 'n' roll under one roof: Buddy Holly (the tour was so early in his career that his name was not yet broken out from that of The Crickets), Chuck Berry, Fats Domino and the Everly Brothers. The tour lasted three months, but the poster comes from a time when few were saved. The poster was made in two sizes, Standard and Jumbo, and the one offered in this sale is one of just three Jumbo examples known to remain in existence.

If there is appeal in a poster from someone who was at a performance, what about a poster from a promoter who helped present the concert? That's exactly what is available in a Large Woodstock Advertising Poster from Collection of Promoter Michael Lang (estimate: $10,000+). Said Lang, who owned the original, authentic pre-show printing of the large Woodstock Festival advertising poster since the magical summer of 1969, "I saw it in the office right after the festival, and took it for a souvenir. There was a pack of them lying around the office that hadn't gone out, and I took a few of them.”

The Rolling Stones 1964 Second-Tour U.S. Concert Poster, Dayton, Ohio (estimate: $10,000+) is an original concert-advertising window card for the Nov. 13, 1964, show in Dayton on just the band's second American tour; the first tour included stops in just eight U.S. cities. This tour wasn't much bigger, with 12 cities on the itinerary, but it coincided with the band achieving its first top-20 hit, Time Is On My Side, in the U.S. during the same week of this show. Many considered the poster better than the show it trumpeted, an event that the local paper said drew fewer than 1,000 fans in the 6,000-capacity Hara Arena and included just six songs.

Other auction highlights include, but are not limited to:

• Beatles 1966 Candlestick Park Final Show Poster Signed by Artist Wes Wilson (estimate: $5,000+)

• Led Zeppelin 1970 Berlin, Germany Second-Album-Tour Concert Poster (estimate: $4,000+)

• Janis Joplin 1969 Frankfurt, Germany Concert Poster (estimate: $3,000+)

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