The role of colour in making a sale

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The role of colour in making a sale

There are a lot of factors at play in the sale of a product, and plenty to think about if you are to convert casual interest into cash for your business. The quality, price and perception of your product are all key considerations, while it’s naturally also important to ensure is accessibility and availability to your target audience.

But there are other more subtle forces at work in the marketing of products, and one of those is the use of colour. Whether in marketing materials, in the shop or on the product itself, colour can be hugely influential in the success of your business. In this article, we will examine the role of colour in making a sale, including the messaging behind each one and the most effective way to use it.

Brand logo
The use of colour in a logo is absolutely crucial as this is generally the first point of engagement between your brand and its customers. The colours used in your logo can convey a particular mood, ambition, or value, so it is crucial to get this element right.

Psychologically and scientifically speaking, colours can tell your customers to think or act a certain way. For business owners, the use of colour is an effective way to evoke a particular emotion or desire that will ultimately lead to a purchase being made. Brand leaders and marketing directors may spend time considering the words, images, and iconography to use, but getting the colour right is no less important. The right logo with the wrong swatch applied simply won’t have the required effect.

Which colour should I use?
One popular colour often used in company branding is red. It can symbolize excitement or anger and can also help deliver a look that is youthful, loud and fun. However, if you’re looking for something a little more understated then red may not be the best choice.

Red is also seen as a lucky colour in eastern cultures, which explains why it is so commonly used in branding that is pointed at an Asian marketplace. Many online casino games feature an Asian theme, and red is a key part of the look due to its association with luck, although it is interesting to note that platforms in the sector do in fact utilize a range of colours. This website provides a handy comparison of online casinos, and we can see that oranges, blues, reds, yellows and greens are used. Each casino has its own target audience, brand values and bonuses, and it's interesting to see how these aspects are articulated through colour. The online casino industry is known for its variety in art and colour, so sites such as this are necessary to help customers find the right casino for them.

Yellow is another colour that is quite common across industries and is typically used to convey feelings of friendliness and warmth. Brands that are eager to embrace new customers and make them feel comfortable may consider using this colour.

For something with a little more zest and energy, many companies turn to orange. A bright, light orange has much of the warmth of yellow, but with a little more youthfulness, while darker and more autumnal oranges can help create a more understated look. Finally, blues and greens are often utilized by brands operating in the health sector as they are less warm, but convey important messages of professionalism and cleanliness. Blue is also commonly used in sport, due to its boldness and adaptability.

As you can see, colour plays an absolutely central role in the cultivation of brands, logos, and marketing, with each one demonstrating a different set of values and messages. The role of colour is perhaps the most important aesthetic aspect of selling a product.

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