LOS ANGELES, CA.- Juliens Auctions
announced that a total of nearly three million U.S. dollars was made in its two-day virtual online event Property from the Estate of Doris Day held Saturday, April 4 and Sunday, April 5, 2020. The white glove auction far exceeded its pre-sale estimates of $300,000 to $600,000. All proceeds of the sale benefit the Doris Day Animal Foundation.
Over 1,100 iconic items and memorabilia owned and used by Hollywoods legendary top box office star, animal rights activist and singer in her illustrious life and career, as well as furnishings, household pieces and personal items from Days beloved home in Carmel-by-the-Sea, California went under the hammer.
The top selling item was Doris Day's 1930 Ford Model A rumble seat roadster used on her show Best Friends. Affectionately named Buttercup by Day, she owned this antique automobile for over 35 years where she was frequently driven around Carmel, California in it, especially when she was filming her cable TV show. Her guest stars on the series were frequently passengers as well, including Rock Hudson in one of his very last public appearances. The classic car with 35,142 miles sold for $96,000, over nine times its starting estimate of $10,000.
Other top highlights with winning bids included: Doris Day's 2002 Cadillac Escalade SUV ($28,800); her Golden Globe Awards for "World Film/Favorite /Actress presented to the actress in 1962, accompanied by a newspaper clipping from the era showing the star holding the award alongside her frequent co-star and friend, Rock Hudson ($25,600 well over its original estimate of $4,000-$6,000), in 1957 ($16,000) and in 1959 ($22,400); awards for her hit songs including a Columbia Records Gold Record Award for Whatever Will Be, Will Be aka Que Sera Sera" from 1956 ($15,625, over fifteen times its original starting estimate) and a Columbia Records Gold Record Award for the song, "Secret Love" ($16,000, well over its estimate of $1,000); two gem set bird brooches including, a 14 karat gold brooch worn to her hand and foot print signing ceremony at Grauman's Chinese Theatre ($15,625, well over its estimate of $1,000) and a beautiful Cartier piece with 27 round diamonds photographed with the star wearing this brooch in the late 1970s (sold for an astounding $40,625, far exceeding its original estimate of $800-$1,200); her director's chair from the television show The Doris Day Show ($16,000, sixteen times over its original starting estimate of $1,000); artwork including an original oil painting by Tony Bennett ($15,625) and a Doris Day original oil portrait circa 1955, signed Starkman" ($31,250, over thirty times its original starting estimate of $1,000); a twenty pound brass elephant jardiniere gifted by Rock Hudson to Doris Day ($15,625); a Wallace sterling flatware service for 12 ($19,200); Day's "Overlook" sign from her home in Carmel Valley ($16,000); Day's 1940's-era leather cosmetic case ($10,000); a 14 karat gold poodle charm bracelet ($15,625); a 1950s-era Nettie Rosenstein brooch ($10,240); Days mother Alma Kappelhoffs 14 karat gold and gem set charm bracelet ($21,875, over ten times its original starting estimate of $2,000) and more.
In response to current public safety needs and considerations, the auction house to the stars made an unprecedented change to its traditional in person, phone and online auction format and shifted the formerly announced public live event to a live online auction with auctioneers conducting the sale in streaming video in front of a global audience of registered bidders and fans live streaming the event from their homes, all while tracking bids coming in online and via phone using the latest technology to call the action. In keeping with the social distancing guidelines and safety measures put in place by the government in response to the COVID-19 pandemic, Juliens Auctions staff accepted digital real-time bids via phone and online from remote locations.
In lieu of the previously announced free to the public exhibition of Doris Days collection in Beverly Hills and other public events celebrating what would have been Days 98th birthday this week, Juliens Auctions launched a video tour of her items at her home on their YouTube channel https://youtu.be/Ewq1xdpyxMU, which has garnered over 122,000 views to date, and a special virtual tour video of the exhibition https://youtu.be/HkwVE9BdW6s, which has racked nearly 52,000 views. In addition, the print catalogue for the auction has also seen record numbers as the top selling catalogue sold for a celebrity auction presented by Juliens Auctions since Michael Jackson.