NEW YORK, NY.- Magnus Resch today officially announced the launch of a new mobile app for the art world. The app works like a “Shazam for Art”. Users take a photo of an artwork and the app returns all details, including prices. For the first time in art history, prices from both galleries and auction houses are made available for free. The app can be downloaded free from the Apple App Store.

Magnus’s key feature is the world’s largest price database for contemporary art, consisting of prices from the primary market, as well as prices from the secondary market. For the first time in art history, art prices are made accessible to everyone at no cost. The app draws its rich database from years of manual work, sophisticated technologies, and crowdsourcing. For several years internal users have added artworks and prices from art galleries around the world using the app. With the official public launch, the database is expected to grow even further. Magnus combines primary market prices with auction prices from over 1000 auction houses, dating back to 1901.

Another key feature is similarly revolutionary. Magnus uses image recognition technology to make the usage of the app simpler. This Shazam-like feature allows users to take a photo of any artwork. Within seconds the app tells the user all details, such as artist name, artwork name, price, and other details.

The third key feature is also new to the art market. Magnus includes a map that shows all art galleries and museums, including current shows and opening hours. This will help users to find their way around the ever growing art jungle.

The app is the one stop solution for everyone interested in art. A summary of its current features includes:

• For free

• The world’s largest price database for contemporary art including prices from galleries and auctions

• “Shazam for Art”

• The world’s most comprehensive art map

• Browse through the exhibition history of 800,000 artists

Magnus will roll out internationally at high speed. New York marks Magnus’ first city. Over the next few weeks, more than 70 other art cities will follow, including the art hubs London, Hong Kong, Berlin and Paris.

Magnus Resch: “This app is the perfect tool for everyone interested in art. It’s like Shazam: just take a photo and the app tells you everything you need to know. The map shows you all the art spots around you, so you never miss an event. Or check out prices from artists you want to buy – it’s the world’s largest price database for contemporary art. We create it by crowdsourcing it. I believe that transparency is good for the art world. This will attract new collectors and give existing buyers a tool at their fingertips to enjoy art even more. And the best thing: it’s free.”