TEL AVIV.- The Lauren and Mitchell Presser Photography Award for a Young Israeli Artist, Tel Aviv Museum of Art, is a new annual prize for projects by Israeli artists aged 25–40 years who hold a degree in Art or Photography. The first recipient of the prize is Rami Maymon (b.1976, Tel Aviv).

The series "Further Reading" is a photographic archive of sorts, which is being formed since 2007 in a process that acknowledges the uncertainty of the photographic source, doubts it and subverts the medium's documentary/testimonial authority. Like a phrase signifying referring the reader to material that is external to the main text, the series seeks to charge an existing visual text with additional worlds of contents. The further reading expands the discussion from an observation of images and their status in culture, to a consideration of work processes. The image, the original and the reproduction are no longer distinct concepts but rather components of an ongoing action whose processes are documented and commemorated by the photograph, which simultaneously rejects the creative quality of the moment of photography on the timeline and validates it as a syntactic component in a semantic context. The stills photographs, even when not phrased in a langue of photography in motion.

Maymon examines images from photography and art history books, and extends the discussion in the space between choosing the original (the artist or the image attributed to him or her) and the material/sculptural presence of the reproduction (art book, reproduction database) and creating a new, appropriated original. Reading the history of art while observing the reproductions that are meant to document and preserve past heritage liaises as an innocuous photographic product, but turns out to be a political force that constructs a tendentious reading and creates a new meaning for the original object.