BALTIMORE, MD.- The Walters Art Museum launched a new version of its main website, thewalters.org, today. Visitors to the site can navigate nimbly thanks to its intuitive design, allowing them to plan their visit, explore exhibitions, discover programs and events, make a donation, and execute more functions with ease. Improvements to the site’s accessibility and performance were also made, including design changes for legibility and contrast and improved support for screen readers and keyboard navigation. Further, the design of the site and its content mirror the needs of the Walters’ expansive community by clearly identifying events, resources, and opportunities for the museum’s many audiences, including families and kids, educators, teens, college students, and lifelong learners.

The new website prioritizes the user and offers a media-rich experience. The best examples of this can be seen on the site’s newly comprehensive exhibition and event pages. Visitors to these pages can now easily discover exhibitions and events that relate to one another, peruse a gallery of installation images, and learn about objects in an exhibition through an interactive collection module.

The Walters approach to its website redesign underscores its commitment to digital access, an area in which it is a leader and was an early adopter. The Walters first launched thewalters.org in 1998. In addition to the museum’s main site and the art website, art.thewalters.org, the museum’s collection of nearly a thousand rare books and manuscripts has its own dedicated, award-winning website located at manuscripts.thewalters.org. Across these sites, visitors can explore the 36,000+ objects in the Walters’ global collection and download public domain images for any use, free of charge. Updated object images and information are uploaded to these sites regularly.





This project was developed with the support of Bloomberg Philanthropies’ Digital Accelerator for Arts and Culture. The program helps cultural organizations strengthen technology and management practices to improve operations, drive revenue, increase fundraising, engage broader audiences, and deliver dynamic programming.

The website was created in partnership with Linked by Air, a Brooklyn-based design and engineering studio with nearly two decades of experience building digital platforms that connect cultural institutions with their constituents. Linked by Air designed and developed the site.