Koozies, key chains and T-shirts: Who's buying all that Billy Joel merch?
The First Art Newspaper on the Net    Established in 1996 Saturday, September 7, 2024


Koozies, key chains and T-shirts: Who's buying all that Billy Joel merch?
In an undated image provided by Dreamer Media, Billy Joel merchandise. It’s been nearly 51 years since Billy Joel recorded the song “Piano Man” — five decades of performing and merchandise for all occasions. (Dreamer Media via The New York Times)

by Rachel Sherman



NEW YORK, NY.- It’s been nearly 51 years since Billy Joel recorded the song “Piano Man” — five decades of performing and merchandise for all occasions.

That’s a lot of T-shirts — more than 10 million, in the estimation of Claire Mercuri, a spokesperson for Joel — and that’s just the count for licensed wear.

The musician doesn’t have a favorite item — they’re all his “children,” Joel said, through Mercuri, which he also says when asked to pick his favorite song.

On Thursday, Joel, 75, performed his 150th show at Madison Square Garden, the final performance of his 10-year-residency, and fans were gearing up.

There are Wayfarer-style sunglasses with Joel’s name on the frame; a beer Koozie; a boxing glove key chain; and a $300 special-edition leather and wool letterman jacket. Collectors, devoted to every wave of memorabilia style, from the blocky graphics of the 1990s to the minimal modern versions, are at the ready.

This week’s show was Eric Fellen’s 151st time seeing Joel in concert, and his 100th time seeing him perform during the residency alone.

Fellen, 52, first saw Joel at Madison Square Garden in 1984. He was 12 and still has the shirt: a white tee with a piano keyboard flanked by wings, as if it’s flying away. He estimates he has collected at least 200 concert shirts and 30 baseball caps in the years since.

One of Fellen’s favorite items is a full set of Billy Joel bobblehead dolls from the 2017-18 tour. His planned renovation of his home in Scotch Plains, New Jersey, will feature a room exclusively for Billy Joel merchandise — a kind of museum, Fellen said.

Known in fan circles as “the License Plate Guy,” Fellen attends shows wearing a “JOEL FN” plate on a lanyard around his neck alongside his wife, who wears one that says “UPTNGRL.” That one came from his mother’s car.

Joel’s merchandise company opens an online pop-up shop the morning before a concert, with a limited-release merch drop, and removes it days later. The result is hyperspecific concert wear (there are T-shirts for his 147th, 148th and 149th Garden performances).

But this year, for the first time, there’s another place to shop in celebration of the milestone: an official Billy Joel retail store at the arena, which opened to the public nearly a week before the show.

Fellen, who went last week, bought eight T-shirts, one lanyard, two mugs, one regular issue poster, one numbered limited poster, one key chain, one magnet, one pin, two hats and that letterman jacket.

Another shopper, Jennifer Kalapoutis, 52, browsed Tuesday while carrying an armful of 150th anniversary T-shirts and a couple of totes. She wanted to visit the official store before the show to avoid long lines, she said. Kalapoutis first saw Joel in concert as a child. And in the last decade, she has seen him perform at the Garden five times.

“I’m excited to go, but it’s sad,” she said. “We’re all getting older.”

But Joel said this month that he wasn’t planning to retire or stop playing shows, which means more merchandise, and nostalgia-tinged resellers, to come.

The residency began in January 2014, with Joel playing one show every month for 10 years, with a pause during the pandemic. Over that time, he has sold out 104 shows and sold more than 1.9 million tickets, Mercuri, his publicist, said.

This week, tickets for Joel’s concert started at $550 a seat, running up to more than $5,000 for a single ticket Thursday night.

Vendors hawking bootleg merchandise also hoped to cash in. Outside Madison Square Garden on a recent evening, shouts of “Shirts, guys, shirts!” and “Half the price, cash or Venmo!” boomed at a close distance.

“Billy Joel fans buy, they spend money,” one of the sellers, who was looking ahead to the 150th concert, said. “Every time we do a Billy Joel show, it sells out.”

Fans who couldn’t make it, though, have their memories — and memorabilia. Kerie Stone, a social security disability lawyer based in Smithtown, New York, displays a Billy Joel mug in her office and four framed concert posters. She said she keeps the musician's merchandise in her office in honor of her fandom but also to put clients at ease.

“When clients are nervously awaiting their court hearings, they want to take their mind off the hearing that we are about to be called into,” she said. “That’s when they often bring up the fact that they noticed that I am a Billy Joel fan, and we speak about Billy Joel.”

Josh Krawczyk, in Seattle, said he had purchased a T-shirt at each of the 15 Joel shows he had seen, including nine at Madison Square Garden, though he didn’t attend Thursday, citing the “skyrocketed” price of tickets.

“For one brief, shining night of each concert, 20,000 of my closest friends and I have been able to come together with one of America’s greatest songwriter storytellers,” Krawcyzk, 44, said. “And the merchandise we purchase is our uniform of love and membership into this club.”

This article originally appeared in The New York Times.










Today's News

July 27, 2024

Native modern art: From a cardboard box to the Met

Dance Artist Xi Chen: Bridging Classical Chinese Dance and Physical Creativity

Rarity and condition fueled above-estimate prices at Morphy's July 11 Automobilia & Petroliana Auction

Doused by rain, Paris opens its games with a boat party on the Seine

Helen Marden, grieving in bright colors and on her own terms

Pop the cork? A shipwreck brims with unopened sparkling wine

Major retrospective exhibition brings together more than 150 works by Elizabeth Catlett

Thaddaeus Ropac Paris Pantin to open 'Expanded Horizons: American Art in the 70s'

104 shows. $260 million. After 10 years, Billy Joel closes a chapter.

Monica Bonvicini, 'Put All Heaven in a Rage' to open in September at Tanya Bonakdar Gallery, New York

You can't escape this color

Lincoln Center's audiences deserve music worthy of them

A military leader to his people: 'Fight or you disappear'

A smartphone can't help you now: How horror movies solve their cell problem

This year's BroadwayCon raises the curtain on mental health

Hollywood actors to go on strike against video game companies

Koozies, key chains and T-shirts: Who's buying all that Billy Joel merch?

Exhibition presents works by artists from the Yale Painting and Printmaking MFA class of 2024

'Joker: Folie à Deux' to compete at Venice Film Festival

Norton Museum of Art trustees elect Walker, DiPaula to board

A new Batman is less a dark knight than a 'weird and creepy' one

The collapse of Romance Writers of America

Stamped Concrete vs. Traditional Concrete: What Fort Worth Homeowners Need to Know

SPIKE Slot: The Iconic Content Creator and Streamer of Real Money Slot Machines and Casino Games

Virtual Reality and AI: Crafting Immersive Artistic Worlds

Incorporating Art at Home: Tips on Bringing Creativity into Your Daily Life

The Digital Renaissance: How Technology is Revolutionizing the Art World




Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .

 



Founder:
Ignacio Villarreal
(1941 - 2019)
Editor & Publisher: Jose Villarreal
Art Director: Juan José Sepúlveda Ramírez
Writer: Ofelia Zurbia Betancourt

Attorneys
Truck Accident Attorneys
Accident Attorneys

Royalville Communications, Inc
produces:

ignaciovillarreal.org juncodelavega.com facundocabral-elfinal.org
Founder's Site. Hommage
to a Mexican poet.
Hommage
       

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site Parroquia Natividad del Señor
Tell a Friend
Dear User, please complete the form below in order to recommend the Artdaily newsletter to someone you know.
Please complete all fields marked *.
Sending Mail
Sending Successful