If you have an online business and want to create internet marketing strategies to promote it, you may be wondering what online advertising rates are. How expensive or cheap is it to advertise on Instagram? And on Facebook? Should I try my luck on other networks like X (Twitter) or Linkedin?

We will answer all these questions in this article. In addition, you will receive a number of tips and key aspects to make your own advertising campaigns as successful as possible.

Paid media or organic content?
As a small introduction to the world of social media advertising, it is convenient to highlight that there are two main categories into which all the marketing strategies you can implement on them are integrated. Organic content and paid media.

Organic content for social networks
In social media posts we can make a big difference between all the content that we seek to position "naturally" because of the value it brings to the community, and the content that seeks to reach a new audience through payment.

Paid media
This category includes all paid advertising strategies in all types of social networks. This is undoubtedly the fastest option to reach a larger number of potential users, but it has a higher economic cost.

Due to the development of technology on these social platforms, they allow segmentation [classification based on defined parameters], which will allow you to show your ads only to the audience that you think is most likely to purchase services or products from your company.

But also influencer marketing, where you hire one of these characters with a large community behind them to promote one of your products. Depending on the format and length of the campaign, you will pay one price or another for this social media ad.

Payment for advertising on social networks
As you understand, each of the social medias has its own tariffs and operating mode. For this reason, it is worth conducting a detailed analysis of each of them, although to a greater extent the price of advertising in these social networks depends on the number of users reached, the country in which you want to launch these campaigns and the location where you want to insert an advertising message.

Payment methods
Before we look at each specific type, I would like you to understand the main ways to pay for online advertising campaigns. They are, as a rule, common to all social networks and determine the final cost of advertising on them.

● CPM: Cost Per Thousand Impressions is the most used payment method and is also used in Google Adwords campaigns. Payment will be made when your ad campaign reaches 1000 impressions [times it was shown to a user]. The price you will have to pay for these thousands of impressions depends on your competitors and the channel on which you placed such ads.

● CPC: Cost per click is the payment for each click that users make on your social media ad. Aimed at all people who want to increase their web traffic.
● CPV: Cost per view is the most common way to measure the reach of an audiovisual campaign. It measures the percentage of video consumed or seconds of duration.
● CPA: Cost per conversion aims to pay for actual engagement with your community. This is a payment made according to X number of sales, downloads or registrations on the platform.

Advertising on Facebook
Facebook Ads is an advertising system of the Facebook social network. This is one of the best alternatives to reach the older audience [35-80 years old] that dominates this platform.

Its broad segmentation capabilities are great, allowing you to optimize the cost of your social media advertising. Also, it is extremely easy to use, and you have several tutorials here created by the company itself.

The online ads cost of each Facebook campaign is really variable. For several reasons:

● You can set a maximum budget;
● It varies depending on the sphere and sector of economic activity;
● You don't pay the same for all locations and ad types.

But for a more detailed and complete quote, we always recommend contacting a social media campaign professional like SmartyAds.

Advertising on YouTube
YouTube also provides opportunities for advertisers. In it, you can enter your sponsored audiovisual content and show it to users of this social network.

The reference system to find out online advertising prices and rates in this social network is Cost Per View or CPV. As with Facebook, it can be quite variable.

It should be noted that YouTube advertising is only paid for when the commercial is shown for 30 seconds, or if some type of interaction occurs before that time. You do not pay for the fact of showing as such.

Advertising on LinkedIn
LinkedIn is an American social network focused on professional job profiles and is widely used to establish new working relationships and contacts with qualified personnel.

Advertising on this social network is more expensive than on others, but the type of profiles included in it speaks well that it can be more effective. Of course, it all depends on the type of product or service you are selling.

Their main feature is that they require certain minimum amounts to launch an advertising campaign. This means that you need to optimize a lot and segment well to get a positive ROI.

Advertising on Instagram
Instagram is the best social network for reaching a younger audience. According to estimates, most of its users are between 16 and 35 years old. In addition, it is integrated into the Facebook group, so it offers quite advanced segmentation options. Advertising on this platform has a fairly low price and its impact is more direct, as it can be displayed randomly while users interact with the platform.

Conclusion
Social media has become a window and a space for brands to get closer to their audience. Every penny invested in such advertising allows you to achieve a very good return. On the other hand, we know how difficult it can be to estimate advertising numbers within the budget. That's why we decided to create this guide and help you understand what the average cost of different types of campaigns is on each of the most popular social networks at the moment. However, if you need help, you always have the opportunity to turn to professionals from SmartyAds who will help you with analysis and making strategic decisions that meet your goals.