SAN FRANCISCO, CALIF.- Days before OpenAI demonstrated its new, flirty voice assistant last week, actress Scarlett Johansson said, Sam Altman, the companys CEO, called her agent and asked that she consider licensing her voice for a virtual assistant.
It was his second request to the actress in the past year, Johannson said in a statement Monday, adding that the reply both times was no.
Despite those refusals, Johansson said, OpenAI used a voice that sounded eerily similar to mine. She has hired a lawyer and asked OpenAI to stop using a voice it called Sky.
OpenAI suspended its release of Sky over the weekend. The company said in a blog post Sunday that AI voices should not deliberately mimic a celebritys distinctive voice Skys voice is not an imitation of Scarlett Johansson but belongs to a different professional actress using her own natural speaking voice.
For Johansson, the episode has been a surreal case of life-imitating art. In 2013, she provided the voice for an AI system in the Spike Jonze movie Her. The film told the story of a lonely introvert seduced by a virtual assistant named Samantha, a tragic commentary on the potential pitfalls of technology as it becomes more realistic.
Last week, Altman appeared to nod to the similarity between OpenAIs virtual assistant and the film in a post on the social platform X with the single word her.
OpenAI said it couldnt share the names of its voice professionals for privacy reasons. It said it had worked with unidentified directors and producers to develop five voices for its product: Breeze, Cove, Ember, Juniper and Sky. The voices were recorded last summer in San Francisco.
OpenAI is at an important juncture as it prepares to make its voice assistants available to customers with support from its latest technology, known as GPT-4o. On Monday night, Altman said in a statement that the voice of Sky is not Scarlett Johanssons, and it was never intended to resemble hers.
We cast the voice actor behind Skys voice before any outreach to Ms. Johansson, he continued. Out of respect for Ms. Johansson, we have paused using Skys voice in our products. We are sorry to Ms. Johansson that we didnt communicate better.
Johanssons statement was reported earlier by NPRs Bobby Allyn.
She is the latest high-profile person to accuse OpenAI of using creative work without permission. Over the past year, OpenAI has been sued for copyright violations by authors, actors and newspapers, including the Authors Guild of America and The New York Times, which sued OpenAI and its partner, Microsoft.
It is the second time in recent years that Johannson has taken a public stand against a prominent company. In 2021, she sued the Walt Disney Co., accusing it of breaching her contract because it released the film Black Widow simultaneously in theaters and on Disney+. Johannson, who has played the Marvel character Black Widow in eight blockbuster films, reached a settlement with the company.
Before becoming a Marvel superhero, Johansson made a name for herself in the 2003 film Lost in Translation as a young woman who formed an unlikely bond in Tokyo with a movie star played by Bill Murray. She has consistently bounced between more artful fare from directors such as Wes Anderson and Hollywood blockbusters like The Avengers. In 2020, she was nominated for two Academy Awards for Marriage Story and Jojo Rabbit.
In September, Johansson said, Altman first reached out to her about providing her voice for OpenAIs future assistant.
He told me that he felt that by my voicing the system, I could bridge the gap between tech companies and creatives and help consumers to feel comfortable with the seismic shift concerning humans and AI, she said in her statement. He said he felt that my voice would be comforting to people.
Last week, OpenAI unveiled that assistant during a polished product event in San Francisco. Mark Chen, a company research lead, told the assistant that he was nervous to be doing a live demo. With the peppiness of a cheerleader, the assistant said: Oh, youre doing a live demo right now? Thats awesome!
Chen then went through a lengthy demonstration, showing how OpenAI had combined the conversational skills of its ChatGPT chatbot with the sound of a voice assistant like the iPhones Siri. OpenAIs assistant could simultaneously juggle audio, images and video so it could answer a written math question and respond to questions.
Afterward, Altman wrote about the event on his personal blog, saying: It feels like A.I. from the movies; and its still a bit surprising to me that its real.
Johansson said she had heard from friends, family and the public that the voice speaking to Chen sounded just like hers. Alissa Wilkinson, a movie critic for the Times, wrote that the assistants voice betrayed a bit of Johanssons clear, low tone and a hint of vocal fry.
In an interview after the event, Mira Murati, OpenAIs chief technology officer, told The Verge that the similarities to Johanssons voice were incidental, and that the voice wasnt designed to sound like the actress.
This article originally appeared in
The New York Times.