ATLANTA, GA.- Prepare to be swept away in a surreal celebration of love and nostalgia as Underground Atlanta welcomes their creative director and resident artist, Mike Stasny's monumental art installation, "Millennial Pink." This giant inflatable, standing at thirty-feet-tall, is a whimsical tribute to the millennial generation and is set to debut just in time for the month of love, February 2024.

Stasny's creation promises a ludicrously captivating experience, inviting visitors to immerse themselves in a surreal embrace of art and emotion. "Millennial Pink" captures the essence of an entire generation, blending the bold with the muted, reflecting the complex journey of millennials through an ever-evolving world.

“I could never say with complete confidence what truly makes generational identities. Having been born in 1981, I apparently represent the first year of Millennials. As the most senior breed of Millennials, what better way to represent my generation than a giant thirty-foot monolith of inflated spheres showing off our color?” said Mike Stasny, Resident Artist at MOM SAID IT’S FINE and Co-Creative Director at Underground Atlanta.

Join in celebrating the unveiling of Mike Stasny's "Millennial Pink" that kicks off on February 2, 2024 at Underground Atlanta and will continue with a month-long series of activations. Explore pop-up Valentine's markets, partake in millennial-themed events like grunge and boy band night, get frisky at Mystic District’s “Lover’s Edition”, savor specially crafted drinks, join an artist talk with Mike and more!

"The launch of ‘Millennial Pink’ at Underground Atlanta shines a spotlight on the incredible power of collaborative art to enliven and celebrate the heart of our city," said Fredalyn M. Frasier, Project Director of Planning and Urban Design at the Atlanta Downtown Improvement District. "This installation highlights how innovative, fun, and unique projects can transform Downtown Atlanta into a vibrant hub of creativity and community engagement. Working with our partners at Underground Atlanta including artist Mike Stasny, we are not just supporting art; we are crafting experiences that bring people together and continue to shape the art and culture landscape of Downtown Atlanta.”

The color pink evolved from symbolizing gender equality to representing youth and innocence. It holds a special place in the hearts of millennials, invoking memories of childhood comforts amid the challenges of debt and the financial crisis. This playful shade serves as a neutral, yet its warmth brings life to any space, making it the perfect backdrop for Stasny's larger-than-life creation.

Make Underground Atlanta your destination this February and complete your 2024 Valentine checklist with "Millennial Pink" as the backdrop to your celebrations. Share the love, capture the moment, and immerse yourself in the absurdly wonderful world of Mike Stasny's tribute to the millennial generation.

RSVP to the free event on opening night on February 2nd, 2024 starting at 6:00 PM on Eventbrite. “Millennial Pink” will be on view every Friday through Sunday until February 25th, 2024. Visit our website to learn about the events that lean into love at Underground Atlanta.

Mike Stasny is a creative from the Midwest currently based out of Atlanta. His current primary focus is creative placemaking where he activates space using “fun” as his main source of inspiration. He is headquartered at the Mom Said It’s Fine gallery in Underground Atlanta where he is also the creative director for Lalani Ventures. Mike’s most notorious work to date is the co-writing and production of the viral YouTube video “What What in the Butt”.

Underground Atlanta

Underground Atlanta has long been the cultural heart of Downtown Atlanta. With historic roots dating back to the 1900s, this arts, entertainment, and retail district spans multiple levels and four city blocks. In 2020, Lalani Ventures purchased Underground with a vision to restore and revitalize this iconic destination. Bordered by Pryor, Central, Wall, and Alabama Streets and connected to the Five Points MARTA, Underground Atlanta is a central, accessible space that will house local restaurants, entertainment and exhibition spaces, and galleries with a special focus on immersive art experiences. With a new and visionary team at the helm and the support and enthusiasm of the Downtown community, Underground will once again reflect and enhance the vibrancy of the city we call home.

Underground Atlanta artist studios are neighbors with concepts and venues such MJQ Concourse, moving to Dante’s Down the Hatch will have its second coming when MJQ officially reopens their new location in 2024; Pigalle Theatre and Speakeasy, formally Paris on Ponce operated by partners Skip Engelbrecht and Nicolette Valdespino; YELLE Beauty, a Black woman-owned and operated beauty concept by Yandy Smith-Harris; Dancing Crepes, a new dining concept also by Yandy Smith-Harris; Daiquiriville, a 2,200 square-foot indoor/outdoor restaurant and bar with karaoke and other entertainment, owned and operated by Colombian-native Luisa Duran; and Peach Museum, an 18+ adult-themed, selfie experience, curated by the founders of the Original Selfie Museum.

Lalani Ventures at Underground Atlanta has also welcomed Common Grounds Coffee Shop, an eclectic cafe with a community-minded atmosphere; Dolo’s Pizza Co, a classic pizza joint with a Caribbean twist; Atlanta Comedy Theatre, Underground's premier upscale comedy club venue; Future Showbar and Restaurant, a 14,000-square-foot, two-story LGBTQ restaurant and bar; and iScream Ice Cream, an old time ice cream parlor with modern edge desserts.

In addition, The Masquerade, the famed Atlanta music and events venue and staple in the city’s history, is also located in Underground Atlanta.

Atlanta Downtown

The Atlanta Downtown Improvement District (ADID), founded in 1995 by Central Atlanta Progress (CAP), is a public-private partnership and 501(c)3 nonprofit, charitable organization that strives to create a livable environment for Downtown Atlanta. With a board of directors of nine private and public sector leaders, ADID is funded through a community improvement district. Together, CAP and ADID are Atlanta Downtown.