In a pioneering effort to synthesize creativity and scientific rigor, Yating Liu, an internationally acclaimed designer, has breathed new life into the brand image of the National Museum of Mathematics (moMATH), based in Manhattan, New York. This experimental project is an exemplar of how art can intersect with mathematics to produce a visually engaging and intellectually stimulating design, thus marking a milestone in the domain of art and design.

Through this groundbreaking endeavor, Liu has introduced a comprehensive visual system, including a logo, typography, posters, tickets, and employee badges. It isn't merely a branding redesign but a visual narrative, curated to spark intrigue and inspire the exploration of the mathematical universe. It explores the potential of design to engage audiences and inspire a deeper appreciation for the world of mathematics.

A crucial aspect of the project lies in Liu's creative spin on typography. Drawing upon the rationality embedded within mathematical symbols, Liu has crafted a typeface that echoes this ethos while still maintaining readability. The culmination of this design process is most apparent in the transformation of the museum's name, "moMATH", into a visually striking combination of letters. In addition, the letter "M", inspired by the parabolic curves in mathematics, has been singled out to create a unique emblem for the museum, underscoring the project's innovative approach.



This innovative fusion of art and mathematics has not only given the museum a fresh aesthetic appeal but also conveys the universality and the inherent beauty of mathematics. The design invites viewers to explore the world of mathematics beyond numbers, highlighting its intricate connection with our daily lives and its profound influence on various fields, including art and design.

In acknowledgment of her remarkable work, Liu's moMATH project was distinguished with the Platinum Winner title at the 2022 Hermes Creative Awards - the highest accolade of this globally respected competition. This award highlights the transformative potential of Liu's project in the landscape of design and is a testament to the importance of creative innovation in broadening our understanding of mathematics.

Liu's rebranding project is a landmark achievement that encapsulates how art and design can effectively serve as conduits to interpret and understand complex fields like mathematics. This groundbreaking initiative sets a precedent for future endeavors at the intersection of design and science, emphasizing the endless potential of innovative design thinking.