Did you know that restaurants selling art on their walls can boost revenue by 12%? This is according to a study done by CJ Digital, a restaurant marketing agency
The findings are interesting.
Well be taking a closer look at how the presence of art in restaurants can increase sales and why it's becoming more common for restaurants to sell art.
The presence of artwork in restaurants has been known to create an ambiance that people enjoy being around. It creates an inviting atmosphere, which encourages customers to stay longer and come back again in the future. Furthermore, studies have found that people are more likely to spend more money when surrounded by art; therefore, having artwork on display could also lead to increased revenue for restaurant owners.
Calum Ward, Managing Director of CJ Digital
explains, One of our clients, The Mitre
, showcases art from local artists in Richmond and has sold over £30k in 6 months. The industry in London is struggling so making revenue in new ways is important for artists and venues like The Mitre.
Moreover, artwork can also be used as a way for restaurant owners to showcase their brand. By displaying pieces of art depicting what the restaurant stands for or its values, customers can get a better understanding of the establishment they're dining at. This helps them form a connection with the restaurant and makes them feel more comfortable while they're there. Additionally, it gives customers something interesting to look at while they wait for their food or chat with friends.
How can restaurants find local artists to promote?
Finding local artists to promote a restaurant business can be an effective way to grab the community's attention. An easy and efficient start is for restaurants to reach out to local art organizations or public spaces where art is showcased such as art galleries, schools, libraries, or small music venues. They can then further engage with these organizations and leverage them as their advocate in connecting with talented artists in the region. Restaurants can also look at taking initiatives like providing stipends or hosting live painting events giving artists visibility. This will not only add more culture and vibrancy to the establishment but will introduce local businesses more meaningfully into the hearts and minds of their customers.
Selling artwork in restaurants provides another source of income for owners and artists alike. Many independent artists don't have access to galleries or other platforms where they can promote their work; however, having their artwork displayed in restaurants can give them much-needed exposure and help them reach new audiences that may not have seen their work otherwise. Furthermore, restaurant owners will be able to make some extra money from selling pieces of art from local artists.
Other ways restaurants can boost revenue via artists
Restaurant owners who choose to feature local art on their walls can benefit from the artist's network and friends in various ways. This not only keeps the artwork fresh and exciting, it also enhances the decor of the establishment. When customers notice recognized artwork on display, it creates a more refined atmosphere for patrons to enjoy. Plus, featuring art pieces from emerging artists can introduce a restaurant owners customers to new talent, allowing them to appreciate the artists other works of art or even form an ongoing relationship between customer and creator. As such, a restaurant is likely to get quite a bit of interest by having featured artwork prominently displayed on its walls. Not only will this help attract visitors with an appreciation for art, but it may even lead to increased returns from repeat customers who look forward to seeing what new pieces have been added since their last visit.
It's clear that there are many advantages associated with displaying artwork in restaurantsfrom increased sales to improved customer engagement and additional income streams for both businesses and artistsso it's no surprise that this trend is quickly gaining traction among restaurateurs in London and beyond. If you're looking for ways to improve your restaurants atmosphere or generate some extra income, why not consider selling art on your walls? You might just find yourself pleasantly surprised!