Art is a representation of something that can speak soo many languages without an actual conversation. Visuals convey different perspectives to each person. Every design game requires a lot of creativity and patience.

In today’s scenario, several apps are available in the market to design and create eye-catching posters, build email templates and logos, edit videos and photos, etc.

When it comes to Email Marketing, you will require apps for designing email templates and creating logos, typography, infographics, graphs, bar charts, stock images, GIFs, etc.

Continue reading to know more about the top 15 technologies that can up your email design game.

Why is creating rich visual content necessary?

● People love looking at pictures more than reading paragraphs
● Visual contents are easily understood
● Time management
● Conveying the important ideas precisely
● Charts and infographics can help the readers understand the data better.

Different genres of Visual Content

★ Poster Making Tools
★ Infographic Tools
★ Animation Tools
★ Inspiration Tools
★ GIFs/ Photo editing Tools
★ Color Palette Tools
★ Icons, Barchart Tools
★ Screenshot Tools
★ Stock Image Tools
★ Video Making Tools

15 Tools that You Can Use To Make Your Emails Creative and Engaging

1. Canva
Canva is online graphic designing software used by millions of people around the globe for business, education, and social media. Canva is one of the top designing apps for providing ready-made templates for all users.

Let's say, you are a Shopify e-commerce store owner, and you want to style your email campaigns with Canva editor. Then after designing your poster or flyer, the copied link of the particular project or the saved file format can be integrated with different email marketing software for Shopify.

Canva’s users spiked tremendously between 2015 and 2022, from 0 million to 75 million. Forbes points out that, as of March 2022, Canva has over 75 million users in over 190 countries. The figure has increased from 60 million in 2021. Among the 75 million Canva users, over 500,000 are paying for the paid plans.

Features in Canva
● Unlimited templates, icons, and stock images
● Design presentations, logos, social media posts, email posters, brochures, websites, newsletters, e-books, magazines, invitations, etc.
● Resize and edit images and videos
● Add high-quality images from free stock images
● Wide range of color palettes
● Workspace to edit your templates
● Drag and drop editor to work seamlessly with images and other fonts and styles
● You can save the work as a standard PDF, PDF Print, PNG, JPG, GIF, Video (MP4), and SVG.
● Can copy the link and share your work on several platforms
● Collaborate with colleagues and work on a particular project
Canva- Pricing

2. Venngage

Venngage is an infographic designing platform that helps to convert any data into valuable, engaging, and colorful content. Venngage is one of the budget-friendly softwares used worldwide to design infographics, Flyers, diagrams, reports, mindmaps, etc.

Venngage is user-friendly and easy to learn. Businesses can opt for the premium option to access all the templates and unique functionalities of the app.

Features in Venngage

● 10,000+ templates available
● Drag and drop interface
● Free-form design canvas
● Customizable templates
● Color palettes and themes
● Premium icons and charts
● Teams can collaborate and work together
● Download your project as a PDF, PNG, HTML, and PPT

Pricing - Venngage

3. Easil

Easil is a drag-and-drop graphic design tool for designing posters, social media posts, infographics, flyers, newsletters, etc. Easil is also user-friendly, allowing people to edit free templates for their business.

All these edited posters, flyers, or newsletters can be used to attract your customers with colorful content. You choose the best platforms to edit your projects at the same time, choosing the best email marketing agency is also equally important.

Features in Easil

● 10,000+ templates available for customization
● Drag and drop interface
● Creative animated GIFs
● Drop shadow effect to make your typography pop
● Text mask tool for creating effects on fonts
● Magical color palette generator
● Collaborate with teammates
● Download your project as a PDF, PNG, HTML, and PPT

Pricing- Easil

4. Infogram

Infogram is a visualization tool that helps people to create beautiful content. Free templates are available to create piecharts, infographics, Barcharts, line graphs, funnel charts, and so on to provide data precisely to your customers.

Features in Infogram

● One million images and icons
● 35+ Charts and 550+ Maps
● Import or export data with ease
● Third-party integrations
● Easy Drag and drop editor
● Collaborate with your team in real-time
● Download your project as a PDF, PNG, GIF, MP4, or HTML

Pricing- Easil

5. Iconfinder

Iconfinder is a graphic design products app where you can find icons, illustrations, 3D illustrations, and stickers. If you are searching for an icon for your business, type business on the search bar.

Features in Iconfinder

● 6 million free and premium vector icons, illustrations, and stickers
● Popular social media-related icons and illustrations
● Recolor icons and illustrations
● Integrate Iconfinder into your app
● Built-in color editor
● Download your project as SVG, PNG, or Copy Base64

Pricing- Iconfinder

6. Pinterest

Pinterest is an inspiration tool used by different platforms to gain unique ideas and illustrations. Pinterest is an all-in-one platform where you can learn something new with each click.

Features in Pinterest

● Search for unique and creative content
● Save your favorite pins and view them later
● Categorize your pins under different categories like fashion, business, food, etc.
● Download your pins on any device
● Share your pins anywhere on social media
● Discover new things from different people
● You can also create pins and gain followers for your work

Pinterest has designed Pinterest Business for business platforms to increase traffic, reach new audiences, and spread the word about their company.

Pricing- Pinterest
Pinterest is accessible to people all over the world. Anyone who logs in or has a personal account can access anything free of cost.

7. Animaker
Animaker is an animated video editing suite with which you can create engaging content for your audience. With Animaker, many unique and creative snippets can be created. They promise to bring animation studios to your fingertips.

Features in Animaker
● Largest video library
● Character builder
● Professionally crafted templates
● Auto lip-sync your videos with audio
● Smart move to create GIFs and short videos
● Customize background, color, frame, and playback speed
● Can easily download your project in MP4, 4K format

Pricing- Animaker

8. Pixabay
Pixabay is a free stock image tool where you can search for high-quality pictures. It is free of cost for anyone who has a personal account. With the help of keywords, 2.6 million+ images can be accessed and downloaded.

9. Unsplash
Pixabay is also a free stock image tool where you can search for high-quality pictures. You can find over 3 million free high-resolution images brought to you by different photographers around the world.

10. Snappa
Snappa is a quick and easy graphic designing software used to design social media posts, blogs, infographics, and emails. Snappa helps you create quality content within minutes.

Features in Snappa
● Pre-made templates
● 5 million+ free high-resolution stock images
● Add text, graphics, and effects in seconds
● Smart move to create GIFs
● Image backgrounds can be edited
● Resize your graphics
● Share your graphics with your team instantly
● Can easily download your project in MP4, 4K format

Pricing- Snappa
11. Pixlr

Pixlr is a photo editor and animation tool to create exciting content for your email.

Pricing- Pixlr

12. Rawpixel

Rawpixel is a stock image tool used to get high-resolution images. This also has free fonts, which can be used to create exciting graphics.

Pricing- Rawpixel

13. Nimbus capture
Nimbus is a screenshot tool used to capture high-quality images.

Features in Nimbus
● Screenshot and screencasts
● Annotation and editing features
● Upload and share anywhere
● Easy to resize
● Saved as PNG images
● Collaboration via workspace
● Added as a Chrome extension

14. Make A GIF

Features in Make A GIF
● Easy to create animated GIFs from images and videos.
● Resize all images
● Customize animation speeds
● No user account is required

15. Dribble

Dribble is a typography tool used to customize font and 3D fonts. This can attract the attention of the readers.

Visual Content Marketing - Statistics
● 82% of all global consumer internet traffic will be video in 2022. (Forbes)
● 41% of marketers post visual content two to five times a week. (Venngage)
● 87% of marketers report that video marketing provides positive ROI (Wyzowl)
● 50% of creators spend less than five hours a week on visual content. (Venngage)
● 87% of online marketers use video as a tool for marketing. (Wyzowl)

Wrapping Up!
These are some of the valuable tools to improve your visual marketing skills along with quality content. The statistics show that videos and picture content will be loved and read by people more in the coming years than blogs and newsletters.

Author Bio

Jerusha Carolin is a Content Marketer at TargetBay, an eCommerce Marketing Cloud used by thousands of online stores across the globe. She loves researching and writing content on email marketing strategies and other alternative organic hacks to increase open rates. She is a lisztomanic who loves to listen to music to keep herself lively and optimistic about life.
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