LONDON.- HRH Princess Eugenie visited the V&A to meet with the winner of The Queen’s Platinum Jubilee Emblem Competition, Edward Roberts. Princess Eugenie met Edward in front of The Queen’s Platinum Jubilee Emblem Display, which opened ahead of the Platinum Jubilee Weekend and showcases the winning design alongside 9 other shortlisted works. The competition, run by the V&A, in conjunction with Buckingham Palace last year, was open to young people between 13 and 25 from all over the United Kingdom and asked entrants to design an emblem to signify Her Majesty’s historic, seventy-year reign, and capture the spirit of the national festivities. The winning design features throughout the Platinum Jubilee celebrations, including televised national events, street parties and community gatherings, and is be used for all official merchandise commemorating the Jubilee, and across digital and social media.

The display at the V&A celebrates the creativity of the aspiring designers and showcases the breadth of submissions. Ranging from 15-25, the young designers submitted a range of emblems including pencil and graphical designs. Also on display alongside the shortlisted designs are a selection of previous Jubilee emblem designs.

Director of the V&A, Tristram Hunt, said: “We're delighted to display Edwards Robert's winning design for The Queen’s Platinum Jubilee Emblem alongside the imaginative work of the talented young designers shortlisted for the competition. At the V&A, our mission is to nurture future generations of artists and designers through our world-leading collections of art, design and performance and we hope visitors to this free display will feel inspired by the creative talent of the submissions to reflect on Her Majesty’s seventy-year reign."

Edward chose purple for his design, a colour which traditionally symbolises Royalty. In consultation with the Royal Collection Trust, the purple used in the final emblem is the shade which most closely corresponds to the purple in Her Majesty The Queen’s Robe of Estate and Coronation Gown.

Edward included a circle to border St Edward’s Crown, to create the impression of a Royal Seal, and incorporated the number ‘70’, signifying the Platinum Jubilee, within the top of the Crown. The font used for the lettering is ‘Perpetua’, which means ‘forever’, and reflects the font style that appeared on Her Majesty’s Coronation Order of Service in 1953.

The winning design was chosen by a panel of graphic designers, visual artists and design professionals, experts from the V&A, the Royal College of Art, the Design Museum, and a representative from the Royal Household, chaired by V&A Director Tristram Hunt.