Packaging design is a sort of art, and it is one of the most well-known in today's globe. Every time you go through a store, make food or purchase a product, you're interacting with personalized packaging that has been carefully examined from numerous angles.
It's a deceptively complex ability tops the list. A well-designed package works inside a predetermined formula. For example, consumers expect shoeboxes,
take out boxes in bulk, toothpaste packages, and even pills to fit into a predetermined formula. It has to maximize space while still looking attractive and keeping the integrity of the product within (whether it's milk or M&Ms).
Package design can be done on a large scale as in the aforementioned shoeboxes or on a more personal one as in a customized present such as a wholesale women’s jacket.
Let's talk about packaging goals in detail prior we go through the design. Your milk carton does more than just hold liquid…
The 7 Functions Of Packaging
● It has to stimulate the curiosity of possible customers: would it make you stop and look more closely?
● It must protect the entirety: no one enjoys stale food or broken machinery.
● The packaging should really be simple to remove and utilize.
● The material must be well, with essential information readily visible.
● The product's benefits should be highlighted.
● Warranty, cautions, and consumer information should be supplied in the following order: Age limitations for toys, for example; hazard warnings; use-by dates; or if it requires a battery, and so forth.
● Provide information about the product's value, cost, and targeted use.
What Is The Purpose Of Packaging?
When it concerns packing, conventional knowledge holds that it has seven distinct functions and four distinct types. The seven functions are discussed above, so let's have a look at the four types of packaging according to the purpose:
1. Anti-Corrosive Packaging
Extra layers of bags,
custom tamper evident tape for better security, bubble wrap, and even oils and paper are used to preserve what's within. It could be used for metals that must travel long distances or items that cross climate zones.
2. Plastics Packaging
This is for
non-perishable products that need to be protected from air, dust, and water (among other things). Consider minor components (such as headphones), toys, batteries, and other items.
3. Pharma Packaging
Sometimes, this is known as "drug packing." It's a delicate, exact discipline because it deals with perishable, precious, and often delicate substances like surgical gadgets, doses (liquids and solids), and even blood.
4. Flexible Packaging
As you may expect, this sort of packaging can change shape without jeopardizing the freshness of the contents.
The 3 Ps Of Packaging
A few of these criteria have already been mentioned, but the "three Ps" formula is a helpful approach to recalling the most significant parts of the deal. Packaging must include the following features:
1. Protect throughout its voyage, every package must protect the product. The protection should be able to withstand the voyage from its manufacturing (whether in a kitchen down the block or in a factory on another continent) to the customer's unwrapping.
2. Preserve for the agreed-upon duration, the package must keep the product's freshness and/or usefulness. Naturally, when it comes to food and medicine, this is extremely crucial. It also applies to less perishable items such as clothing.
3. Promote the box should be visually appealing and consistent with the brand. It should also (as previously said) provide all pertinent information.
3 Characteristics Of Good Packaging
So, what are the characteristics of good packaging? The following are characteristics of all good packages...
1. They Look Appealing
Not just that, but they have the same appearance as the goods. That could mean something odd, or maybe dependable, sometimes even stylish, and so on.
2. Good Packages Are Convenient
They're no larger than they should be, they make good use of space, and they're simple to handle, open, and close (if necessary). If built-in grooves or handles are required for carrying, these should be included.
3. A Cost-Effective Package Is A Good Investment
Understand that if a product is popular, it will be sent and sold in large quantities. And when a business grows, so do its savings. As a result, the first plan you choose should be reasonable.
How Do I Design My Product Packaging?
So, where do you begin on this product packaging adventure? Have a look below:
1. Start With Your Own Logo And Coloring
If your logo is pink on a grey background, for example, that's a great place to start in terms of color.
2. Browse For Inspiration
As you would anticipate, good ideas can be found in unexpected places, including on our own website. Our work with such products is extremely noteworthy. Everything from materials to strings to tape and beyond is covered in our guide to brand packaging.
3. Go To Your Local Store!
Bring a notebook with you and visit your favorite stores to observe how things you enjoy are packed. Take photos of them and make a mental note of what you appreciate about their shape, design, size, colors, messaging, and materials.
Conclusion
We've covered the principles of the entire packaging design stage from A to Z in this article. Your package design is now complete and printed, and it's ready to be placed on store shelves. There is nothing happier than seeing your personal packaging design on a store shelf, so make sure to snap some photos of it in action to add to your portfolio.
