NEW YORK, NY.-
Has Madonna embraced the blockchain?
The pop superstars interest in NFTs, or non-fungible tokens, caught some fans off guard in March, when she paid 180 ether, a digital currency worth $560,000 at the time, for an NFT of a tattooed ape from the Bored Ape Yacht Club, a collection of digital art.
On Monday, the singer released her own NFT series, titled Mother of Creation three digitally rendered videos that recast her as a nude woman giving birth to flora, fauna and technology. The artworks are the result of a yearlong collaboration with Mike Winkelmann, the digital artist known as Beeple.
This is such an absolute, insane honor, said Winkelmann, who is known for selling an NFT in 2021 for $69 million at Christies. I dont do many collaborations. This is probably the only one I will do for a very long time.
From Wednesday through Friday, Madonna and Beeples NFTs will be auctioned for charity through online marketplace SuperRare.
Its counterintuitive to who I am, Madonna said in a phone interview, explaining that her initial struggle with the concept of digital assets made her want to explore what she saw as the elements of faith and community that drive the NFT market.
From there, Beeple and Madonna developed three videos in which audiences have a full-frontal view of Madonnas avatar giving birth to different organisms from a hospital bed, a rusted vehicle and a forest floor. The singer has paired each video with poetry some her own and some by mystic poet Rumi.
I never want to be provocative just for the sake of provocation, said Madonna, insisting that the butterflies and centipedes she gives birth to in the video mean something. They stand for hope. They stand for technology.
Proceeds from the NFTs will benefit three nonprofits supporting women and children: the Voices of Children Foundation, which cares for those affected by the war in Ukraine; the City of Joy Foundation, which helps survivors of violence in Congo; and Black Mamas Bail Out, which provides bail for incarcerated caregivers.
The charity auction comes at a time when the NFT markets future remains uncertain.
John Crain, a founder and CEO of SuperRare, said that his company did $10 million in sales last month compared with a $35 million high set in October. He sees the discrepancy not as a sign of the NFT markets demise but of its maturation.
Its been a frothy year, but marketplaces are inherently volatile, Crain said. There are fluctuations, but I wouldnt call it a bear market.
This article originally appeared in The New York Times