GSTAAD.- Gagosian announced the opening of a new gallery in Gstaad, Switzerland, this February. Located along the historic promenade in the heart of the village, the gallery will be inaugurated with an exhibition of works by Damien Hirst opening on February 14. Gagosian’s presence in the alpine location began in 2018, with a series of pop-up presentations in and around Gstaad, featuring the work of artists including Giuseppe Penone, Andreas Gursky, Marc Newson, and Ed Ruscha. Gagosian opened its first location in Switzerland more than a decade ago, and the new space joins an existing gallery in Basel, which was inaugurated in 2019.

Millicent Wilner, a director of Gagosian since 2001, commented, “Switzerland has long enjoyed a rich history of collecting. Esteemed private collections evolved into institutions and foundations, and a new generation of individuals and families has continued the tradition of arts patronage. Basel is home to some of the most important museum collections in the world, and the magic of Gstaad has captivated artists and collectors for decades. We are delighted to continue our tenure in Gstaad with a permanent location and expand our presence in Switzerland with a beautiful space for artists and estates to present works to a discerning audience in a truly unique location.”

The design of the ground-floor gallery space, centrally located at Promenade 79, was led by Rémi Tessier, who recently spearheaded the design of Gagosian’s new Paris location.

To mark the opening of the new gallery, Gagosian is pleased to present an exhibition of works by Damien Hirst entitled Myths, Legends and Monsters. Painted over the last fifteen years and never exhibited before, the series of monochromatic oil paintings depicts legendary figures such as Marilyn Monroe, Pablo Escobar, Malcolm X, and Andy Warhol, among others. Blurring the lines of what constitutes an iconic figure, Hirst calls into question modern notions of celebrity and identity.