If you are wondering how to make money on TikTok, you are on the right path because we will be discussing 5 ways influencers earn on TikTok.
As a new social media platform, TikTok has been growing in popularity since 2018. It is no surprise that more users and content creators are looking to profit from TikTok. Those who have a low engagement rate are buying TikTok likes
, and others are steadily purchasing followers.
Now, the question you might be asking is whether or not investing your time and money is worthwhile.
After all, can you really make money on TikTok?
And how many followers and likes to earn money from TikTok?
With many questions to answer and ways to cover, let's get right into it!
Can Anyone Make Money on TikTok?
Yes, and they are profiting off TikTok while you shy away. Until the March of 2021, when the Creator Fund was introduced, there were no direct ways to receive commissions from ad views from TikTok.
Since the introduction of its Fund, TikTok has allowed eligible creators to earn and cash in money from views, just like YouTubers do. Assuming you are here to check the ways you have never tried before, a good look at account statistics should tell you how likely you are to make money off TikTok.
While there are no definitive requirements to how many likes or followers a creator needs to start making profits, your engagement rate should be within 15% and 20%. That said, chances that a TikTok account with less than 10 000 followers will receive a partnership deal or earn from TikTok Ads is unlikely.
This is one of the reasons why emerging influencers are purchasing likes, video views, and profile followers. If it is worth the money they spend is yet another question.
Given the speculation that a single influencer can earn as much as 50 thousand and more per campaign, investing a few thousands seems justifiable. That said, influencer earnings depend on how much a certain brand agreed to pay, or how many times an ad on the video has been viewed.
Ways To Make Passive Money on TikTok in 2022
Since we know you can make money on TikTok, it's time to count the ways to do that. You may already know how some of them such as brand sponsorships or fan donations work. Yet, there are more to try in 2022.
Earn Commissions From Brand Partnerships
The first and the most common way to make money on TikTok is through creating sponsored content. The sponsorship fee is not directly regulated by the TikTok platform and typically is settled down between the influencer and a brand.
Much like the requirements, brands decide on their own if a certain amount of followers, likes, or views is enough to partner. Once your profile looks good for them, the brands will reach out with sponsorship offers. If accepted, you would have to create a video post, or multiple posts for a campaign, under certain requirements.
Most of the time, a brand will ask you to participate in hashtag challenges, tag or respond to a certain video on their profile.
To improve your chances of being selected by a brand, you should have a decent engagement rate not to mention followers count. According to reports, micro-influencers with under 100 000 followers are most recruited by the music marketers due to higher engagement rates, and thus, better return on investment(ROI).
Nano-influencers (creators with under 10 000 followers) may not be paid in cash but rewarded with select products, subscriptions, or coupons.
Meet The Requirements and Apply For a TikTok Creator Fund
A relatively new addition to the TikTok app - a Creator Fund is meant to "support active creators" and reward them for creating unique content and entertaining the TikTok audience.
In short, similar to YouTube, eligible creators on TikTok are allowed to play ads on their videos and collect commissions from views and engagement.
The program outlines the basic requirements, yet states that approval is granted on a case by case basis and involves undisclosed factors of consideration.
To apply to a Creator Fund and make money on TikTok, you must be a legal resident of the United States, UK, Germany, Italy, France, or Spain, and be over 18 years of age, and have 10 000 or more profile followers. You should also have a minimum of 100 000 views on your videos in the past 30 days and upload videos abiding by the Community Guidelines.
Yet, the pay isn't the most generous one - according to some sources for 1 million views creators could cash out as little as $20 to $40 USD.
Live Streaming and Fans Donations on TikTok
No, we are not talking about the Donation sticker which allows creators to fundraise for coronavirus efforts, although it is also a good cause for donations.
We are about you going Live and your followers gifting you. After all, who doesn't live stream on TikTok, right?
Once you have 1000 followers and your country is eligible for Live on TikTok (some countries aren't), you can go Live and start accepting donations.
Donations on TikTok, much like on other streaming platforms, come in the form of in-app gifts which can then be converted to Diamonds and later on cashed out on PayPal. The coins are purchased by fans with the real world cash and then used to buy in-app gifts to send to their favorite creators as a thank you for content.
Does this mean any creator could make money on TikTok through donations?
No, there are age restrictions as well. Both you as the content creator and the fans donating gifts must be 18 and older to be able to use the feature.
Help Others Make Money On TikTok
Seriously, why not become a TikTok consultant and charge a fee for helping out friends and acquaintances map their strategy. Of course, if they need one.
This is a way to make money off your expertise on TikTok. Again, the method is not universal and may not suit everyone but nearly all successful social media managers and influencers are using it.
When executed right, no set fees, preferred conditions, and unlimited clients could make up to 50% of your monthly budget. Nonetheless, these are rather active money which you earn by spending some time on building the marketing strategy, and not passively waiting for fortune to knock on your door.
There are many examples of how and when influencers make money on TikTok consulting and coaching brands and celebrities. The exact fee is negotiated between the consultant and the client, and may vary from a few hundreds to thousands of dollars per customer.
Advertise and Sell Branded Merch To Your Audience
In the age of technical advancement, anyone having followers and influence on social media can start affiliate marketing or sell their own merch.
About 40% of all Instagram users, and perhaps at least half of TikTokers, have either tried affiliate marketing linking profiles to a personal blog or website.
Although designing and developing a branded merch can be quite profitable, affiliate marketing is still a better way to make passive money on TikTok in 2022. Ultimately, a well-designed and lightweight blog with meaningful content is all what you need to cash in on affiliate commissions.
Creators may apply for multiple Affiliate programs and insert referral links to their blog posts, or build their own ecommerce websites to display merchandise and process the orders. In recent years, hashtag challenges like #closetcleanout and #declutter are seen more often and on a bigger scale allowing thousands of micro and mid-tier influencers to make money on TikTok while getting rid of unnecessary items or thrifting and hustling reselling the purchased items.
The profits very much depend on the niche, creator's activity, and the number of active followers and viewers.
While generally good at influencing purchasing decisions of the audience, some creators may find it difficult to make offers and advertise their own products. Thus, advertising other brands and receiving referral commissions may be a better fit for some.
All In All
No matter the method you choose to make money on TikTok, there will always be more to try and discuss. In this post we have listed just a few which are common among TikTokers in 2022.
Out of the 5 ways to earn on TikTok, only two are where creators receive a payment directly through the app. The approved members of the Creator Fund who earn commissions from video views and in-app Diamonds which are redeemed for real world cash.
While TikTok has officially announced its Creator Marketplace where brands can officially recruit partner-creators to help them promote their products or services, many still prefer one-on-one partnership. In such sponsorship deals, the influencer earnings are privately negotiated and are usually bigger than the official rates on TikTok.
Also, for a certain fee well-known influencers are often asked to coach or consult brands and other creators.
Last but not least, passive money on TikTok can be made through affiliate sales and merchandise reselling.
A wisdom is to keep trying and finding more ways to bump up your profits and TikTok accounts in 2022. And remember, every stream of income needs to be developed before it bears any significant fruits.