Artists have never had it easy in the business world. While the rise of modern technology and social media paved the way for graphic designers and illustrators, there was still a tremendous lack of opportunity for artists in other mediums. When was the last time you met a sculptor? Or an impressionist? Being an artist, especially if you want to make enough money to live, is no small feat.

How do you earn money as an artist online? Digital art is where the money is in 2022. While that may not be your technical forte, it is one of the most valuable skills you can have if you want to go big as a freelancer. To help you explore your options and start earning a sustainable income as an independent creative, here are four pointers to becoming a successful freelance artist.

Get the Training You Need
Earning a degree in art is still important, despite what you may read online. Art school can teach you the tools and techniques necessary to make it in today's highly saturated digital art scene. If you plan on selling physical art that you painted, built or sculpted, then you'll need a business model. A business degree, in this case, could make the difference between success and burning your brushes to keep warm.

For those already struggling to make ends meet with their day job, the thought of college tuition can be nausea inducing. But don't worry as there are plenty of ways for creatives to pay for college, including debt-free alternatives to loans. Having Going Merry college scholarships available to you, offers the ability to quickly search and apply for scholarships based on your needs and skills. This can be a vital part of your budgeting and education planning that puts you on the right path toward owning a successful art business.

Find Your Audience
Do you intend to sell to teenage girls who love kawaii stickers? Are you pandering to an audience of middle-age collectors who appreciate a refined yet eclectic style? Will your artwork be something people gift to others, hang on their walls or set as their iPhone wallpaper background?

All these practical applications have to be thought of prior to putting your work out there. Don't just expect people to buy what you have to offer. The business side of creativity requires audience research and tailored products. This way, you not only get the right inspiration but also position yourself properly in the marketplace.

Decide What You'll Offer
You may decide to sell finished artwork online, or you could be an artist-for-hire who takes commissions from clients. Most successful freelancers today tend to do both, but the choice is entirely up to you. If you decide to take on clients, think about where the most money can come from. Will you illustrate books for businesses, or are you more into personalized gifts and portraits?

The services you offer will have a tremendous impact on how many clients you pull in. Although you may be passionate about a certain style, you need to know how to translate your artistic abilities into applicable skills. This enables you to do what you love while still getting paid.

Make a Powerful Portfolio
If you wanted to hire someone for the work you do, what would convince you to hire them? It wouldn't be a wall of text on an ‘about me’ page. It wouldn't be tons of random photos or miscellaneous blog posts, either. When hiring an artist, people need to be sold by your visuals. Offer value through a striking portfolio, then bolster it with strong writing. This will help you frame your business perfectly and attract the type of clients you love to work with.