Can a bad website reduce lead conversion and marketing? Quick redesign of a website can sometimes solve more problems than anything else you can do with your digital marketing strategy.
The best website redesign like the one from best
Web Design Toronto is true to your brand identity while creating modern, responsive information that will attract potential customers.
Website Design or Update?
We often make the concept of the user experience very difficult. Finally, the difference between outstanding user experience and garbage falls into a few simple ideas. First, a good design will allow the visitor to easily find the information they need. The user experience is made up of three main components, appearance, feel, and function.
Redesigning the website will improve organic search, reduce jump rates, and improve user experience.
Redesign is more than a refinement. While updating is a good option, if your site looks outdated, has old content, not optimized for SEO by current keywords, it is time to redesign it to better meet the needs of your product.
Start by Answering These Questions
As a digital marketing agency, when we are hired to help with website redesign, we ask a series of quiz questions to begin researching what needs to be changed like-
Who is your audience?
Why are they coming to your website? What are their pain points?
What are your most important pages?
What is the jump rate?
Which pages get the most traffic and conversions?
Have you ever received complaints about information or design issues?
Once we have product feedback, our team goes to the website and looks at visuals, content, search levels. We check the links to see if they are broken, the page load time, and how easy it is for the user to navigate the site.
Basic Performance
New graphics, fonts, and colors are fun when working on reconstruction. But first you want to make sure the website works. Read your statistics on site navigation and content. Both appearance and sound are key to having a site that feels good to your visitor.
The homepage is a page that most visitors will come to first. It is the main page for messaging, marking, and navigation. In our experience, this is where we find the first set of problems. The most common mistake is that the home page is full of content and tries to say everything about the product all in one place. This can be difficult and involve so many places that a visitor never clicks on another page and just walks away without learning more. Keep the content simple and concise, and be sure to include the call to action (CTAs).
SEO
Search engine optimization (SEO) is an important part of redesigning a website. Making a SEO website friendly allows the search engine to crawl each page, translate it, and point it to its website. Once a site has been identified, it can provide visitors with your page when they search for specific topics. The better your content on each page, the more likely it is that your site will be included in the first page of search results. Start with a keyword research and find the keywords your target audience engages in search engines (Google) for information. Once you have a list of keywords, use them correctly in all of your page content. Remember that keywords need to make sense within the text, pushing will not get you better ratings. Remember to use title tags, header tags, alt image text, and meta descriptions on all pages.
Mobile Friendly
These days more and more people are looking at sites on mobile devices. When designing a site, you want to create an easy-to-use site version. The mobile design needs to be cleaner and less cluttered than the desktop version. You will need to minimize page features and minimize other assets.
Speed Statistics
The speed of the webpage not only keeps visitors engaged, but also acts as a Google-level signal. Visitors will jump (leave) a slow website, increase your jump rate and your search engine rankings. A few ways to improve page speed are to improve images, remove unwanted plugins, and allow browser cache.
Find us on:
https://www.rankbyfocus.com/
