WINSTON-SALEM, NC.- Freida Lynn Mitchell has been appointed events manager for Reynolda House Museum of American Art and Reynolda Gardens. Mitchell will work as a key external-facing member of the Reynolda team who creates and oversees events as part of the Museum’s advancement department in support of strategic institutional goals.

Reynolda offers a robust slate of in-person and virtual mission-driven events throughout the year, including programs for adults, families and children of all ages, in addition to sponsorship, fundraising and other educational events centered around art and nature and the 170-acre historic estate of Katharine and R.J. Reynolds.

A native of North Carolina, Mitchell is a graduate of the University of North Carolina at Chapel Hill’s School of Journalism and Mass Communication with a Bachelor of Arts in advertising and a second major in African American studies. She also has a certificate in sports communication. Mitchell is a longstanding member of Alpha Kappa Alpha Sorority, Inc.®, and also a member of local Phi Omega chapter, vice president of the Forsyth County Hotel Association and a graduate of the Leadership Winston-Salem Class of 2021.

Mitchell’s professional experience includes sales, event production and client management roles in the hospitality and travel industries. She has held positions at the Hampton Inn and Suites Winston-Salem Downtown, the Best Western Plus University Inn, Kimpton Cardinal Hotel, Hotel Palomar Chicago and the Peninsula Hotel Chicago.

Mitchell says she lives by the words “never let what you can’t do interfere with what you can do,” attributed to coach John Wooden, and has often said, “hospitality isn’t what I do, it’s who I am.” She adds, “I look forward to engaging with our community and helping others make the most of their experiences at Reynolda.”

Reynolda’s Director of Advancement Stephan Dragisic says Mitchell’s commitment to goal-driven operational excellence makes her an ideal addition to the Reynolda team. “Freida brings a wealth of experience building relationships and managing events,” Dragisic says. “Evolving with our visitors is vital to our success at Reynolda and Freida will play an important role for us as we continue to open our doors to more visitors.”