ATLANTA, GA.- This month, the High Museum of Art launches LINK, a digital platform that extends the reach and accessibility of the Museum’s collection and exhibitions by providing new ways to experience them online.

The first LINK project, for the High’s recently opened collection-based exhibition “Really Free: The Radical Art of Nellie Mae Rowe,” debuted on Sept. 3 at link.rowe.high.org. On the site, visitors can learn about Rowe’s life and artwork through interactive content including a timeline, videos, exhibition texts, high-resolution images and a digital guestbook. Future LINK projects also will relate directly to the High’s collection and feature exclusive scholarship, virtual tours and archival materials available as online resources for Museum visitors, scholars, students and educators.

“The High has always maintained a robust program for publishing exhibition catalogues, but this is an entirely new platform that dramatically expands that effort for collection-based initiatives,” said Rand Suffolk, the High’s Nancy and Holcombe T. Green, Jr., director. “Our hope is that LINK will serve as a model for the museum field as a way to reach a broader array of cultural consumers, offer dynamic content, and provide an interactive, second life for these important projects.”

The High’s Chief Curator Kevin Tucker added, “As a digital platform for scholarship and research, LINK provides a multi-faceted forum for both our curators and audiences to engage with our collections in a dynamic, ever-evolving way, decidedly unlike the static nature of a printed publication.”

In addition to texts, photographs and virtual tours, the LINK platform will archive public programming related to exhibitions and collection artworks, such as lectures and performances.

In the coming months, the High will publish LINK sites for the following exhibitions:

• “Picturing the South: 25 Years” (Nov. 5, 2021-Feb. 6, 2022), an exhibition commemorating the 25th anniversary of the High’s “Picturing the South” series, which commissions photographers to create new bodies of work inspired by the American South for the Museum’s collection (launching Nov. 5, 2021).

• The 2008 exhibition “Road to Freedom: Photographs of the Civil Rights Movement, 1956-1968,” featuring work drawn exclusively from the High’s unparalleled collection of photographs documenting the civil rights movement (launching in February 2022 to coincide with Black History Month).

• The Museum’s recent exhibition “Underexposed: Women Photographers from the Collection” (April 17-Aug. 1, 2021), featuring more than 100 photographs by women photographers in the High’s holdings (launching in March 2022 to coincide with Women’s History Month).