LONDON.- The V&A
presents Design 1900 Now, a new permanent gallery exploring how design shapes and is shaped by how we live, work, travel, communicate and consume.
Housed within the museums former 20th Century Gallery, this newly curated space brings together leading design objects alongside the first redisplay of V&As celebrated Rapid Response Collecting programme since its founding in 2014.
As part of the gallery, new acquisitions have gone on display for the first time at the V&A, including Margaret Calvert and Jock Kinneirs iconic British road signage system, Kim Kardashians Selfish book, Nikes Nigeria football shirt for the 2018 World Cup and a one-of-a-kind desk designed by Future Systems for Condé Nast Chairman Jonathan Newhouse.
A series of new Rapid Response Collecting objects are also on display marking one of the most disruptive and impactful years in recent memory. From 3D-printed door openers to limit the spread of the COVID-19 virus to the I Believe in Our City bus shelter posters that highlighted increased Anti-Asian bias, new acquisitions explore a year that has seen lives dramatically change but also moments where communities have come together in union and protest. British Vogue front covers portraying three key workers, a repurposed snorkel mask and the Nike running shoes that enabled the fastest marathon are also on display.
Aiming to spark the imagination of children and young people, the objects on display in the gallery directly support the AQA Design & Technology and Art & Design specification, creating connections between in-school learning and whats on display.
Design 1900 Now also provides the focus for V&A Innovate 2021-22, the museums annual flagship National Schools Challenge. V&A Innovate is a teacher resource hub and invites students in years 7, 8 and 9 to work in teams to design a solution to a real-world problem. It is a core part of the museums mission to champion creative education on the curriculum and nurture the change-makers of tomorrow. New films, animations, activity packs and educational resources will also be made available online to further support the educational ambitions of the Design 1900 Now gallery and V&A Innovate.
The six thematic displays in the gallery address the challenges facing society today and draw on the museums rich collections of fashion, digital and product design alongside photography, architecture and furniture from the last 120-plus years.
A section on Automation and Labour explores the changing nature of the workplace from office chairs to Amazon warehouse robots. An inexpensive IKEA lamp designed for shipping across the world and new technologies including 3D printing examine the potential futures of global mass-manufacturing.
Housing and Living charts the development of our connected societies in the twentieth and twenty-first centuries. Seminal works such as the British road signage system by Margaret Calvert and Jock Kinneir, as well as Harry Becks first sketch for the London Underground sit next to new acquisitions including the the Copenhagen wheel, which can make any bike electric, to explore how we navigate our complex transport systems, both at a local and national levels. Smart devices from the Nest thermostat to the Amazon Alexa demonstrate the entry of new technologies into the home and the future of connected living.
Designs ongoing role in shaping and reacting to global issues is examined in Crisis and Conflict. From Better Shelters flat-pack refugee shelter to the Progress Pride flag to Chris Ofilis print reflecting on the murder of Stephen Lawrence, creative practitioners are often at the forefront in responding to global events whilst also encouraging a new sense of belonging and community.
As a commercial industry, the work of designers and brands drives global consumerism. From Marc Newsons high-end bicycle for Biomega to Virgil Ablohs hyped Sculpture bag for IKEA and a Kim Kardashian book of selfies, first shared on Instagram, to body-sculpting underwear for men by Spanx, Consumption and Identity examines consumer trends and the role of objects in developing a personal sense of identity.
Tackling a defining issue of our time, Sustainability and Subversion looks at how design has sought to address the climate emergency. The Whole Earth Catalog, an influential example of do-it-yourself culture, is shown alongside new approaches to material innovation including the biodegradable Flax Chair by Christien Meinderstma and Totomoxtle by Fernando Laposse, which turns corn husks into a colourful marquetry material. Recent projects to demonstrate our individual roles in tackling climate change are also reflected through the Guppyfriend laundry bag aimed at reducing microplsatic pollution and plastic bags decorated with shameful slogans to deter use.
Data and Communication looks at the roll of the digital in the everyday. Exhibits include a robotic lawnmower, a self-assemble 3D printer and the first-generation iPhone. The impact of technology on health and wellbeing is also examined through the Fitbit and the Aura Power Suit, whilst the USB condom addresses the new challenges to privacy that we face as part of a digital public realm.
With an estimated contribution of over £110 billion to the UK economy, the creative industries are essential to the future growth and sustainability of the world. Design 1900 Now examines how we reached the here and now, with the aim of inspiring the designers and creatives of the future.