How Digital Marketing Company in Bangalore
has developed over the past few years?
What are the trends of SEO Company in Bangalore
in the current year?
And that is comprehensible.
SEO Company in Delhi
is a continually evolving industry.
Each month, new changes emerge, whether in the earth of social networks, search (Google) or content advertising.
Novel technologies are approaching our lives, such as artificial intelligence. The algorithms are more well-organized and clever.
Educational content will generate even more engagement.
On social media, micro-content has taken many forms in recent years. Very short videos (often clips of a longer video). The social commercial will become the norm.
Social commerce is to employ communal networks like Facebook, Instagram or Pinterest as a medium (or tool) to endorse and sell crop and services.
In new years, you've seen this with posts that feature crop tag on Facebook, Instagram. Instagram Shopping allow you, for example, to tag one or additional crop on a similar image, video or Story.
Very short videos are here to stay (Real Instagram, TikTok)
TikTok now has over 800 million active users who spend more than 52 minutes per day on the app for content that rarely exceeds 15 seconds.
In 2020, the short and fun video format on TikTok had exploded. Instagram was, of course, won over by the format and not just the tool offered by TikTok.So, they launched Real Instagrams later this year.
A new video format inspired by TikTok, but which also contains its own features. Today, Real Instagrams can last up to 30 seconds. The Real format allows you to add filters, music and effects.
Finally, it sounds very similar to Stories, except that it also lets you do a quick edit to create a humorous, creative and often viral sequence. It's easier and easier to make a purchase the moment you've fallen in love with a product featured in a social post.
At the moment, social networks act as an intermediary before the purchase, i.e. as you identify a product that you like, you click on the tag, the product appears, and you click to learn more. You are redirected to the merchant site to add the product to your cart, initiate payment and then purchase.
So far, nothing new. Except that in 2020, that trend accelerated with COVID-19 (and containment).85% of internet users have made purchases online, according to Facebook.
In response, Facebook launched Facebook Shops to facilitate online commerce (on its platforms) and announced an entire host of features to create it easier to sell within its platform. Concretely, Facebook Shop is a new interface, which allows users to discover brands and buy their products in the Facebook application.
Brands with strong values will continue to develop.
In fresh years (and even additional so in 2020), the brands that have touched us or captured our attention are those that loudly claim their values.
The big comeback of live broadcasts and the explosion of virtual events. 2020 was the year of virtual events: live broadcasts, webinars, zoom conferences, virtual summits, etc.
As we know, the confinement forced us to stay at home for a long time. From there, brands, influencers and designers jumped at the chance and performed live.
The format? Pre-recorded video webinars, each broadcast to a specific time slot over two days. Convenient to avoid the vagaries of life and keep control of the quality of productions while keeping the event side with a program to follow over two days.
During the lockdown, I also took to Facebook and Instagram to help and develop my community. I got to chat with other entrepreneurs and digital marketing experts.
Micro-influencers will be more in demand.
There are far a lot of sponsor posts on Instagram. The solution? Collaborate with additional influencers (quantity) but those who have a senior appointment rate.
In other language, brands are going to have to turn to micro-influencers. In any case, influencers are by now very full of activity and solicit by dozens of brands. If they are called upon, they of necessity cost more (law of supply and demand).In addition, they are additionally skilled in negotiation or are accompanied by agencies.
Influencer marketing on TikTok: the place to be Your favourite influencers are surely on TikTok. "Young people" (Generation Z) are on TikTok in droves. So, let's not be really surprised that companies wishing to promote their products or services, especially to "young", work with these influencers.
We've long associated influencer marketing with Instagram - this is where the first brand ambassadors and paid partnerships were born.
A very similar interface exists on Instagram. Every merchant can now easily create a store, which will be accessible via Facebook and Instagram.
They will be able to choose the featured products but also to personalize the shop by offering a cover image. Among the new features that Facebook announced in the wake (and which are already available in some countries), you will be able to save or share the products that interest you.