The First Art Newspaper on the Net    Established in 1996 Saturday, November 26, 2022


How to Design Your Business Catalog on a Mac



With the course of time, online shopping has become a natural thing, and its value isn’t less than traditional opportunities. On the contrary, buying from the internet lets people find things they desire but can’t find in person. What is even more important, this form of interaction between service providers and customers offers a great opportunity to stay safe and healthy, regardless of the pandemic negative influence.

That is why businesses are forwarded to making catalogs to represent their deals in the most suitable way for the target audience. However, the same can be related to art galleries which have to show off their exhibitions and treasures too. Either you are interested in getting a digital or a leaf version, it is a nice idea to leave paper-like design to leave a more live impression from the offer.

Instead of applying to third-party agencies, take responsibility over your image on the market and prepare your own inspirational project with the help of professional software — Swift Publisher.

The Cover
To succeed and stand out among competitors, each individual or brand has to realize one simple truth — buyers are attracted to beautiful and eye-catching things. However, that doesn’t mean the content is non-influential. If you manage to keep the balance between modern means to advertise your artwork portfolio or other connected products and just adding bright images chaotically, it will contribute to your development progress in the long run.

Swift Publisher allows customers to use their rich collection of images and cliparts to increase the appearance quality. Access to your device’s folders is also available. At the same time, free and pre-paid templates will help you come up with new ideas for your painting collection. If you would like to sell your paintings, the cover should reveal this intention obviously.

Of course, you can call the catalog something like “My Art Gallery”, but it is better to choose more appealing headings but not forget about personalization affairs. Don’t forget about readability — ensure the lettering and typography effect chosen will suit the cover design. At the same time, the first page isn’t the best place to include a lot of information, e.g. to specify title and artist of a particular sample.

The Body Part
Think a bit about which impression your catalog should evoke. It is not recommended to place elements of your collection in a random order — it would be more convenient for consumers to see the list of contents and separate categories to stick to. For those who don’t have a lot of one-styled projects, it is worth reorganizing the assortment available by technique or materials applied, year of creation, etc.

Let’s be more precise. In case your paintings are bright and colorful, it would be better not to make a too powerful background and say “yes” to minimalism options. With the help of Master Pages, it will take a few clicks to create a repeated content. That is a nice thing to avoid design hassles and messes, isn’t it?

It is a must-have task to pick up or create the images of the best quality — and that isn’t under debate. The main purpose of your catalog’s elements is to serve as a calling to a predicted action — to purchase this or that model. If businesses are going to download the results of work for further publishing, any problems with images will become obvious then.

Moreover, it is recommended to prefer one style to represent your fine art photography prints. You should accompany each item with a brief but informative description and its price.

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Working with the Results
One thing is to mention your name painting and include your contact details like telephone number or email address, and the other thing is to actually spread the created catalog.

Swift Publisher supports a lot of formats, so customers can send the document through social networks or other channels without difficulty. If you are interested in making material graphic catalogs, the solution provides a wonderful opportunity to switch between RGB and CMYK color modes to make the result suitable for any printing institution.

Due to this function, customers will never see blank spaces printed instead of juicy pictures. Swift Publisher is compatible with numerous printers like Canon, Zebra, HP, and others.

The importance of thorough project planning and working upon catalog’s materials can’t be underestimated, so that for the choice of software to help you introduce the results of your creativity and efforts into reality. Swift Publisher differentiates with its intuitive interface and a wide selection of tools for editing, drawing, customizing, texting, and more. Check out for a free trial from the manufacturer!

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