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Balancing Art in Online Casinos

Designing any website as an art lover can be a challenging process. You want to be able to demonstrate your passions, to put your own flair on it, while still never crossing the nebulous line of over-complexity. Depending on your website, finding where this line lies is no easy task. For something like a blog, you tend to have freer reign to go as broad as you like. On the other hand, something like online casinos can be much more complex to work with.

Functionality, for online casino websites, is key. This is what makes their design such an interesting challenge, to inspire, but never distract. Taking a look at some of these key elements, we want to examine how what challenges are presented, and how they might be overcome.

"Designs" (CC BY 2.0) by INPIVIC

Opening the Door
As with any major artistic pursuit, the greatest start will be accomplished by putting your best foot forward. In an online site like Wildz Casino Canada, this is managed through placing deposit bonus offers front and centre. Also listed here are popular games, the different genres like slots blackjack, and live titles, and a few different deposit and withdrawal methods.

This basic concept revolves around giving as much key information as possible, while still remaining streamlined. To accomplish this feat, the website puts heavy emphasis on creating clean, obvious, and discrete sections. Each of these pieces of information needs to be set far apart enough that they're not mistaken for each other, yet not so separate visually that they clash with the overall theme.

It's a delicate balance, and as Thoughtco explains, it's one that can easily fail as websites attempt to flood users with as many offers as possible. Streamline everything as much as possible, get players interested, and work on more data-heavy pages from there.

"Splash Page Presentation Chalkboard Slid" (Public Domain) by PLEXKITS

Cards on the Table
The second part of the internet casino design philosophy appears when casinos lead from the main page and into the primary game pages. This introduces a new set of challenges, owing to how much information these pages need to display.

In the modern online casino world, this is best illustrated by slot games. It's typical today for major casinos to offer hundreds of slots, covering dozens of different themes and design philosophies. This introduces another intricate balancing act, where designers have to find the best route possible to inform without having everything run together.

As more informational pages, this is generally achieved by clearly cutting and labelling sections for low-level sorting. From this point, sections can usually be expanded for denser information dumps. At this point, the most common method to avoid overwhelming readers is to contain smaller game graphics against clear backgrounds. This way it can be possible to mitigate the inevitable visual noise issues which result from such varied title availability. Like Thrivehive says, sometimes less is more.

"Design is so simple" (CC BY 2.0) by pasa47

Though just scratching the surface of the concerns which are shared by online casinos, these concepts should give some indication of the challenges these services face. Fundamentally, each step needs to balance availability with clarity, and in a constantly expanding and shifting market, that’s never a simple task. As fans of art and design, these concepts appear in practically everything we do, so witnessing how different industries adapt is fascinating. Like anything in art, there are no strict wrong or right answers, it’s all about finding the expression that is right for you.

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