Whether youíre a personal brand or a company trying to grow your presence, organic reach is important to your success.
Organic reach means the number of unique people who saw your post in the feed. Itís totally free and different from paid reach where you use Facebook ads to promote your content.
That said, letís dig in to discuss 4 proven ways to help you increase your brandís reach on Facebook.
Create your content
This goes without saying that every social media platform including Facebook revolves around content. As a brand, you use content to build your presence, attract leads and market your products.
But you canít just create any content and expect people to like it.
People have unique interests. Not everyone is attracted by one type of content.
Hence, itís important to create content thatís targeted at specific audiences based on their interests.
Letís be honest, this isnít a simple task and can get messy when youíre just starting out. But donít worry, here are two data-driven ways to help simplify this problem.
Mix different content types
Thereíre two reasons you should mix your content from time to time.
- Entertain your audience:
If you continue to upload only one type of content, people might get bored and look for alternatives.
- Some content performs better than other:
People are more likely to stop scrolling at the sight of a high-quality image compared to text content.
Similarly, videos perform better than images.
Pro-tip: Post native videos directly to Facebook to get 10 times higher reach than videos linking to other sites like YouTube.
Donít forget to experiment
By experiment different content, you can get a solid idea on what type of content appeals the most to your audience.
Suppose youíve recently posted a video which received a fair amount of engagement, but the infographic you posted previously had got twice the number of shares than the video.
Now, you know infographics resonate more with your audience.
Similarly, you can test other formats of content.
To help you get started, hereís a list of some content types famous on Facebook.
- Question posts
- User-generated content
- How-to posts
- Top 5 tips posts
Engage with your audience
Now that youíve created your content, the next step is to engage with the audience. Hereíre some practices to create massive engagement.
Reply to every comment you receive. If thereíre too many of them, then at least react with a ďLoveĒ or like it.
According to Facebook, live videos receive six times as many interactions as regular video content. Hence, you can use it to generate real time engagement.
Who doesnít love a free product? Contests attract huge crowds because it takes little to no efforts for people to take part in them.
To take more advantage, you can ask participants to like, comment, and share your posts.
You can create your groups or take part in other group conversations around your niche. But remember to provide them with value without stressing much on your promotion.
are one of the most important factors that show engagement. While itís difficult to get a solid number of likes when youíre just staring out, you can always buy likes for Facebook
to get started. But donít overdo it.
Analyse your performance
How do you know your reach is improving?
Facebook lets you analyse your performance reports, helping you improve your content.
Remember, we discussed experimenting with different content types?
You can measure performance of each content using Facebook analytics.
Itíll give you an idea on what type of content is resonating with your audience and where youíre lagging from your competitors.
Promote your posts
Now, sit and relax by promoting your best posts. Hereíre some ways to promote your content.
You can identify your best performing content by using Facebook analytics and then create campaigns using Facebook ads to boost your posts.
Take advantage of all your social profiles to spread awareness about your Facebook page.
You can also add a clickable FB icon to your website and use email newsletters to let subscribers know about your Facebook presence.
Facebook wants users to stay on the platform and hence rewards content that creates meaningful interactions. But increasing organic reach isnít difficult as people consider it to be. You just need to create quality content and promote it well.