Whether you’re a personal brand or a company trying to grow your presence, organic reach is important to your success.

Organic reach means the number of unique people who saw your post in the feed. It’s totally free and different from paid reach where you use Facebook ads to promote your content.

That said, let’s dig in to discuss 4 proven ways to help you increase your brand’s reach on Facebook.

Create your content
This goes without saying that every social media platform including Facebook revolves around content. As a brand, you use content to build your presence, attract leads and market your products.

But you can’t just create any content and expect people to like it.

People have unique interests. Not everyone is attracted by one type of content.
Hence, it’s important to create content that’s targeted at specific audiences based on their interests.

Let’s be honest, this isn’t a simple task and can get messy when you’re just starting out. But don’t worry, here are two data-driven ways to help simplify this problem.

Mix different content types
There’re two reasons you should mix your content from time to time.

- Entertain your audience:
If you continue to upload only one type of content, people might get bored and look for alternatives.

- Some content performs better than other:

People are more likely to stop scrolling at the sight of a high-quality image compared to text content.

Similarly, videos perform better than images.

Pro-tip: Post native videos directly to Facebook to get 10 times higher reach than videos linking to other sites like YouTube.

Don’t forget to experiment
By experiment different content, you can get a solid idea on what type of content appeals the most to your audience.

Suppose you’ve recently posted a video which received a fair amount of engagement, but the infographic you posted previously had got twice the number of shares than the video.

Now, you know infographics resonate more with your audience.

Similarly, you can test other formats of content.

To help you get started, here’s a list of some content types famous on Facebook.

- Question posts
- Quotes
- User-generated content
- Listicles
- How-to posts
- Top 5 tips posts
- Memes

Engage with your audience
Now that you’ve created your content, the next step is to engage with the audience. Here’re some practices to create massive engagement.

Comments
Reply to every comment you receive. If there’re too many of them, then at least react with a “Love” or like it.

Go live
According to Facebook, live videos receive six times as many interactions as regular video content. Hence, you can use it to generate real time engagement.

Host contests
Who doesn’t love a free product? Contests attract huge crowds because it takes little to no efforts for people to take part in them.

To take more advantage, you can ask participants to like, comment, and share your posts.

Groups conversations
You can create your groups or take part in other group conversations around your niche. But remember to provide them with value without stressing much on your promotion.

Facebook likes
Facebook likes are one of the most important factors that show engagement. While it’s difficult to get a solid number of likes when you’re just staring out, you can always buy likes for Facebook to get started. But don’t overdo it.

Analyse your performance

How do you know your reach is improving?

Facebook lets you analyse your performance reports, helping you improve your content.

Remember, we discussed experimenting with different content types?

You can measure performance of each content using Facebook analytics.

It’ll give you an idea on what type of content is resonating with your audience and where you’re lagging from your competitors.

Promote your posts
Now, sit and relax by promoting your best posts. Here’re some ways to promote your content.

Facebook ads
You can identify your best performing content by using Facebook analytics and then create campaigns using Facebook ads to boost your posts.

Cross-platform promotion
Take advantage of all your social profiles to spread awareness about your Facebook page.

You can also add a clickable FB icon to your website and use email newsletters to let subscribers know about your Facebook presence.

Conclusion
Facebook wants users to stay on the platform and hence rewards content that creates meaningful interactions. But increasing organic reach isn’t difficult as people consider it to be. You just need to create quality content and promote it well.