During the pandemic and lockdown, more businesses rushed to digital space. It’s important to present your product/service on every big platform. YouTube is the biggest video engine around the globe and you should not miss the chance. In this article, you’ll get secret tips on how big influencers use algorithms to get more traction on YouTube.

Video keyword research
Before shooting the video, you should definitely find out which keywords are being searched on YouTube and what you want to rank for. For this reason, you should first research relevant search queries.

Use the suggest option in the video platform (analogous to Google Suggest):

● Use tools that search YouTube keywords (e.g. Keyword Tool, Kparser or soovle).

● See which keywords your competition is ranking for. Go to a competing channel that is about as successful as yours. Click on "Videos" and sort by "Most Popular":

● See the titles and descriptions of the most popular videos. You will definitely find one or the other interesting search query here.

Channel optimization
An important ranking factor on YouTube is the Channel Trust. The higher the publication frequency, engagement, number of subscribers and the age of the channel, the higher YouTube rates the Channel Trust.

Make sure your channel description is imaginative, content-rich, and up-to-date. Set links to your website and your social media channels. The channel-relevant search queries should also appear in the description.

Create an interesting header (recommended size: 1,546 x 423 pixels) and avatar (maximum 240 x 240 pixels) that catch the eye.

Create a welcome video (trailer) that will be played out to non-subscribers. YouTube also recommends this:

Non-subscribers to your channel will see a video welcoming them and introducing the channel. The video will no longer be shown to subscribers. You can customize the content in this area as you wish.

Make your channel presentation interesting and concise. Briefly explain who you are, what the user can expect on your channel and when there are new uploads. The video shouldn't take longer than a minute. Here, too, you should pay special attention to the introduction. Give users good reasons to subscribe to your channel and encourage them to do so.

Video quality
Sufficient video quality can already be achieved with common smartphones. In addition, it is worth investing a little in your equipment. The emphasis here is on "little", because each of the following products can be purchased online for 30 - 100 euros:

● (Tripod) tripod (for your smartphone)
● Studio lamps
● Microphone with pop filter
● background

Video Title
What does the perfect YouTube title look like?

A good title makes you want to watch the video. It should be concise and it should be created in coordination with the preview image. More than 100 characters are cut off: in addition to the required conciseness, another reason for short titles.

Put your main keyword at the beginning. According to the snippets of other search engines, YouTube also shows that this approach pays off. In this way, the YouTube algorithm quickly recognizes which topic the video is about - this should of course also be the truth - otherwise you will of course not be able to rank for the selected keyword. (You should (of course) also name the relevant keywords in the video.)

Brackets are a tried and tested attribute. A study by HubSpot and Outbrain found that titles with bracketed explanations performed 38 percent better than those without brackets.