Los Angeles is not only the centre of the entertainment industry but also the home of art. With millions of visitors trooping to this city annually, it is worth tapping into an art gallery for rent Los Angeles to showcase some of your best works. Galleries are a blank canvas that you can use to open your work to the world. Yet, opening a gallery can be a tall order.
Here are tips to help you to set up and open an art gallery that people will come in and admire your work:
Find the right space. When looking for art galleries to rent in Los Angeles
, aim for large floor space for ease of movement of people, while keeping in mind social distancing as necessitated by the Covid-19 pandemic. Having a large floor space also means you have adequate space to store your supplies. No matter how much people appreciate your work, a dingy or cramped gallery will be an absolute turn off - just like decorating your home to sell
, you need to ensure your gallery space is appealing. You will also do well to focus on art galleries with white walls and high ceilings. These make for better installations.
When looking for the right art gallery space in Los Angeles, you must take the rental cost into account. This is mostly calculated in terms of square footage
. You also must take into consideration other related costs that include utility bills and insurance. The location of the art gallery is another important aspect in determining the right space for your gallery. You need to identify an area that attracts decent traffic because at the end of the day you want to have as many art lovers coming to see and buy your work. You also want to attract other artists and build a community around your work.
Consider the length of the lease. Most gallery spaces offer flexible lease terms
. You may not be able to sustain a long term lease or are looking to showcase your work for just a couple of days, or semi-annually or quarterly. Make sure you find a space that accommodates your needs and budget.
Market your gallery. Just like any other business, finding the right space alone is not enough. You need to also market your art gallery in Los Angeles long before you open your doors to the public. This may mean running an aggressive social media campaign to let people know about the gallery and possibly showing some of the works they can expect to find there. You can also set up a website to attract buyers and admirers. Your website might just be one of the best channels of selling your work.
Another great way of marketing your gallery space in LA is sharing about it in the art communities you belong to and encouraging other artists to share to their networks in addition to coming to show you support. You need to come up with a good marketing strategy as this is what will keep the traffic coming through and ultimately the doors open. If you open your gallery and there are not people coming through you may be forced to close down or run into losses.
Consider maintenance and handiwork. One of the things you must keep in mind when opening your art gallery is upkeep. Issues to do with electrical maintenance or plumbing or ventilation may arise over time. In most cases, these will not be your responsibility. However, you need to establish in advance what happens in cases there is a fault that needs to be fixed. How long does it take to fix it? Always ask if there is a contractor on retainer to take care of such issues when they arise. When there is someone to take care of such issues, you will only have to worry about art sales and your gallery visitors rather than a creaking floor or a faulty AC.
Security. Art is expensive. Yet, it can be even more expensive to high a dedicated security guard. Instead, you need to focus on finding an art gallery rental in LA where the security is guaranteed. Your work is precious so make sure the gallery is safe. You could consider spaces that have security cameras installed, motion sensors or having password-protected computers on-site as well as ensuring the safety of financial transactions
You need a good understanding of what it takes to open and run your art gallery successfully before taking up a gallery venue in Los Angeles. This will ensure your gallery is a success.