Amazon has become one of the largest retailers in the world. Today, there are 2.5 million Amazon Sellers, which makes it even more challenging for people wanting to make a revenue from the platform to succeed. After all, out of all the millions of sellers, only 200,000 make more than $100,000 in sales. It is no news that, for everyone wanting to become Amazon Sellers, one of the objectives is to maximize sales. But as easy as it sounds, you might be surprised at how challenging that can be nowadays. If you want to learn how to make your content and products stand out from the crowd, you've landed in the right place. Here is our essential guide to help you boost sales and increase brand control on Amazon.

Be Creative With Your Product Photography
Don't let the several rules and requirements set by Amazon limit your creativity. Think about how you can make your product photography images stand out. Even if your main picture should have a white background, that doesn't mean that you shouldn't play with angles, shadows, close-ups, or complementary props. Take your listing images to the next level to make them more eye-catching product photography and thus increase Amazon users' interest in your products.

Remember that the purpose of images for your Amazon products is to spotlight features and make them attractive to potential customers. By choosing to sell your products through an e-commerce platform, you should be aware that your users won't be allowed to test in person the product before purchase nor ask questions in the store, meaning that they will mainly rely on the content you decide to share. That's why you should ensure that value is delivered through your content as well.
Don't be afraid of using videos to do the selling for you and show anything you think will be of value for potential users. Also, lifestyle images can help to show how your product can fit in users' everyday lives. Plus, having realistic expectations of the product increases trust in your brand and product.

Let Your Personality Shine
With so many Amazon Sellers on the platform, chances are that you are not the only one selling your product. Because the competition is tough, sharing creative content, using colorful backdrops, and finding innovative ways to bring your product to life, can be one of the best ways to increase your chances of success.

Keep in mind that a good chunk of Amazon buyers visit the platform without a clear idea of the specific product they want to purchase. This means that with the right content, you will have the power to influence purchasing decisions.

Keyword Optimization
The right combination of keywords, seller ranking, price, and product reviews have an impact on where your product will be in search results. If you want to create a valuable listing, having keyword optimization in mind can lead to a considerable increase in traffic and conversions.

Think About How To Make Your Listing Competitive
Amazon is one of the best channels through which smaller companies can sell their products. However, because most brands are already on the platform, creating a competitive listing might be challenging. One of the best ways you can increase traffic to your page is to invest in Amazon advertising or to sent traffic through email or social media campaigns. The good news is that most product searches on Amazon are unbranded, meaning that if you manage to have your products showing up on the first page of search result will considerably increase traffic, and therefore sales.