We are almost at the end of 2020, and we're pretty sure that everyone is relieved about that. So, with the thought of 2021 in mind, how do you think that you're going to grow your Instagram account so that it is seen by more people?

More people are trying to achieve similar goals to you on Instagram than ever right now, which means that if you really want to get ahead of the competition and do something different, you've always got to stay a couple of steps ahead. With this in mind, let's take a look at how to grow your Instagram profile in 2021 so that you can make the most of all of Instagram’s features.

1. Create ‘Savable’ Content
Because likes are now hidden on Instagram posts, how we measure Instagram engagement, in general, has changed a lot. Now, other aspects of engagement are important, including shares, saves, and comments. This means that the best way to improve your engagement this year is to create more content that your audience can save.

Savable content is anything that you think your audience will want to check out again at a later date. If you make the most of Instagram's carousel posts, you can not only share valuable information with your audience, but you can encourage them to save this information so that they can interact with it again in the future.

2. Use a Marketing Agency
2021 is a great year to admit that you might not be enough for your Instagram profile. A few years back, you had every option as an individual to do whatever it took to grow your Instagram profile, but these days this is just not realistic.

Most of us still have a day job and grow our Instagram profile on the side, which means that if we want to put the amount of time and effort required into growing it, we need to get a bit of outside help. Luckily, there are plenty of marketing agencies out there like Growthoid who have been around the block and know how to grow their clients' Instagram accounts with all of Instagram's latest features.

3. Start Chats with Instagram Stories Stickers
It is no secret that Instagram stories are one of Instagram's most popular features, and you might have noticed that more people interact with your Instagram stories than they do with your posts.

They are a great way to encourage your followers to interact with you on a more personal level and even share their experiences and opinions with you. One of the best ways to do this is to start conversations through stickers, including the ‘ask me anything’ sticker where your audience can type questions into the chatbox that you can reply to on your Instagram stories. This is a great way to connect with your audience and show them that you are here for them.

4. Regularly Analyze Content
If your Instagram profile is all about your brand, then there is a good chance that you have already made the switch to an Instagram business profile. Not only is an Instagram business profile great for expanding your reach in general, but it's helpful because it comes with additional business features that the personal Instagram profile doesn't offer.

Of course, this includes being able to analyze your posts to see how well they have done. This is why it is worth making the most of this feature in 2021 and regularly taking a look at your content to see what's working and what's not. This way, you can adjust your content strategy and include more of the things that your audience loves.

5. Create Shareable Content
Another Instagram feature that has recently been emphasized, considering you can't see anyone's likes anymore, is the ability to share posts from other users on your own feed. The secret here is making Instagram content that you know your audience is going to want to share, which means that it needs to be highly related to what your audience needs and loves. Think about things like relatable quotes, as well as information that is going to impress or shock.

Final Thoughts
Growing your Instagram profile in 2021 looks slightly different than years gone by, but this doesn't mean that you don't have what it takes to do really well. It just means that you have to put your strategy hat on, and know that the Instagram algorithm is always changing, so you have to as well. If you go the fast purchase route, make sure you buy active & real Instagram followers.

The easier that you can adapt to the new features, the better you will end up doing as you continue to cultivate a long-term relationship with your audience.