Since coronavirus was declared a global pandemic, most of the business sectors have been negatively affected. Some of them include transportation, tourism, hospitality, art, and cultural heritage. The extension was for individuals and companies.

Most of the art and culture industries have worked hard. They ensured that they offer access to better cultural heritage to their community. Some of their goals included maintaining the safety of their workers, the public, and the collection. Most of them have forced to adapt to the new regulations to sustain the precautions.

The sector suffered when they had to close most of the cultural institutions all around the globe. Most of the events, exhibitions, performances were canceled, such as the aerial silk show in France. The option available was to provide more digital platforms, maintain all the essential services with the least resources. The pandemic has made the sector work on new acquisitions and innovative ideas such as creative works.

The primary effect of the pandemic was the loss of contracts and employment. Some individuals are lucky to get a financial stimulus from charities and the government. Financial aid is dependent on an individual’s country and sector. Most cultural institutions need to avoid any public activities hence closing because of Covid-19. The effect is in East Asia, China, and the rest of the world, with more events canceled or postponed. They closed their libraries, galleries, museums, archives, television and television production.

There has been news all over the world that most places have closed and events postponed. Most cultural institutions have suffered from financial challenges, especially the ones without any endowment fund. The survey indicates that even though they will be allowed to open, most people are scared to attend. Most people suggested that they will be comfortable if they knew of vaccines, the provision of hand sanitizer, and the lifting of the travel restrictions by the government.

In case of the permit to reopen, the art and cultural venues should come up with strategies and approaches to curb more transmission. The best and effective method would be to reduce the number of people allowed to attend and restricting the number of visitors. All visitors must ensure they wear their masks, provide hand sanitizer, and have one-way routes for exhibitions. The management should ensure that there are frequent screening among guests and staff members, install no-touch bathroom fixtures, and checking temperature for all the arrivals.

The art world has resorted to social media for the online participants and clients. The pandemic has left them with no other option to connect with their audiences. There are different ways to enlarge digital presence.

• Institutions need to come up with a social media audit: All the information shared should be the same all across the online platforms. Have secure and accurate bios linked to social media accounts.

• Have an online workshop: Take advantage of innovative tools such as Facebook Live, Google Hangouts, and Zoom. It will help teach anyone across the globe, have online classes, and video conference.

• Check-in with all your previous contacts and create new content. Make sure the content is educative and engaging.

Online presence and information are crucial now and even after the pandemic. It is the best way to communicate with the world, connect with your audience and other artists.