Josh Basseches, Director & CEO of the Royal Ontario Museum
, announced today the appointment of Lori Davison as Chief Marketing & Communications Officer. In this role, Davison will lead the Museums brand strategy, with responsibility for the ROMs Marketing, Communications, Visitor Experience, Membership, Promotions, French-language services, and Research teams.
Lori is a highly accomplished marketing executive, recognized for her creative leadership and strategic vision, says Basseches. Her track record of developing bold, innovative, and award-winning work has been transformative for organizations and their brands. Lori will play an important role in our ongoing mission to continue to build the ROM brand, deepen and broaden audience engagement, and expand our global presence as one of the worlds leading cultural institutions.
Most recently, Davison led brand strategy and communications for SickKids Foundation at the Hospital for Sick Children. In that role, she was responsible for the development and launch of the ground-breaking SickKids VS brand campaign, which helped reshape the culture of the organization and has contributed $1.1 billion in fundraising revenue to date. Previously, she held senior roles at leading advertising agencies including Leo Burnett and BBDO, where she oversaw a diverse roster of clients such as GE, Fed Ex, RBC, TD Bank, as well as the Ontario Ministry of Economic Development and Trade. Among other accolades, Davison was named Top Marketer of the Year by Strategy Magazine in 2018, and she was honoured as Canadas Marketer of the Year by the Canadian Marketing Association in 2017.
The ROM has long been an important destination for learning and inspiration for visitors from here and around the world, says Davison. With a new strategic plan in place, the ROM is poised to become an even more powerful cultural force inside and outside its own walls. I am excited to be part of the team realizing this vision of a dynamic 21st century museum. I see a tremendous opportunity for Marketing and Communications to help achieve that.
Davison will assume the role on August 24, 2020, upon the retirement of Sandy Bourne. During her six-year tenure at the ROM, Bournes leadership helped contribute to the Museums strong attendance growth and the successful run of exhibitions including Tattoos, Chihuly, Out of the Depths: The Blue Whale Story and Christian Dior, among other programmatic and research initiatives undertaken by the Museum.