Attracting new clients to your law firm is part of growing the business. To do so, an effective marketing strategy must be developed, implemented, and executed by your team. Unfortunately, hiring a skilled and experienced full-time marketing expert can become costly. Luckily, there is an alternative: choosing to work with a marketing agency for attorneys
Why Hire a Law Firm Marketing Agency?
Hiring a law firm marketing agency awards many benefits to your organization including:
Better Understanding of your Audience
Services are sold by creating audiences, targeting demographics, and creating customer segmentation. A law firm-focused marketing agency can help you build an audience through social media and on search engines through advertising platforms. This takes an extensive amount of work of which you do not have time to focus.
Building a Brand
One of the most important reasons to hire a law firm marketing agency is to help build your law firm brand. Branding sits at the heart of every law firm's marketing strategy as it conveys to your current and potential clients who your firm is, what is standards for, and why someone should hire you. Creating this persona is crucial to define so your SEO, website and other marketing efforts can align. Your brand defines the goals your firm seeks. If you are a startup organization or small operation, your branding represents your firm’s aspirations.
For instance, if you want your brand to become a top 100 law firm, your branding will reflect this aspiration. This will highlight to the client who you are while giving you and your team the inspiration to reach the set goals.
Within the branding element, you will develop a Unique Value Proposition (UVP) which defines what separates your firm from the thousands of other available legal entities. Your UVP answers the simple question: why should a potential client hire your firm?
When working with a law-focused marketing agency, you are gaining the expertise and experience of a company that has marketed for your specific demographic in the past. Through their experience, you learn what tactics are effective in gaining new clients. This experience will help take your business to the next level. Also, the marketing firm will have a team of experts to work with your company, all of whom have had different experiences and know how to manage different scenarios.
When hiring an in-house marketing professional, the compensation package can run into the hundreds of thousands of dollars per year, depending on the location, experience, educational background, and a variety of other factors. The output of this single employee can result in the one-dimensional use of this employee investment. Meanwhile, take the same budget use to pay for a single employee and apply it to a marketing agency for attorneys. The firm will create a strategic plan aligning with the goals of the business, develop and execute ads, social media content, website content, and campaigns while managing measurement and analysis tools to evaluate the growth of your law firm. Such technologies also report performance metrics regularly so you may track your progress. A single professional cannot provide this type of financial return on investment.
When working with a marketing agency for attorneys, you gain a comprehensive service that can assist with every aspect of marketing from a strategy to pay per click services, email marketing plans, website design, and search engine optimization. Depending on the scope of your marketing and advertising efforts, it may be beneficial to hire a firm that can assist with a television advertisement, writing television ads, digital video advertising, and the continued analysis of your advertising efforts.
This helps determine what is working and what is not for more refined marketing campaigns. Marketing is a continuously evolving segment of your business so you must utilize strategies that focus on your demographic through planning and market analysis. These types of lead generations will be crucial to acquiring new clients and expanding your business. Also important is media negotiations and buying, of which a marketing agency can assist.
Increase the Number of Cases
Having successful marketing campaigns requires a custom strategy that is insistently implemented but flexible enough to adjust to the ever-changing market. While PPC marketing may be an excellent option for one firm, SEO may be the ideal tool for another. With so many marketing and advertising options available to law firms, a marketing agency can help you make the right decisions that best suits the needs of your business and helps connect you to the highest number of clients.
Take Control of the Market
By utilizing a variety of marketing technologies, a law firm-focused marketing agency can take your business above the competition. As the number of lawyers in the United States increases, all of whom are trying to get a piece of the legal pie, it is crucial to find the best agency with the best tools and an excellent retention rate, which speaks volumes about the operation. A marketing agency for attorneys listens to the needs of their clients so the firm can determine the best course of action to ensure your business is at the top of every list in the target demographic.
As you work through your marketing plan, consider hiring a marketing agency for attorneys
that can deliver the resources and expertise you need to find more clients and grow your business. While there is no silver bullet to success, a law firm-focused marketing agency can certainly help you meet your goals