Van Gogh Museum announces IMG as new licensing agent
The First Art Newspaper on the Net    Established in 1996 Friday, October 4, 2024


Van Gogh Museum announces IMG as new licensing agent
Vincent van Gogh, 'Self-Portrait with Grey Felt Hat', 1887. Van Gogh Museum, Amsterdam. Vincent van Gogh Foundation.



AMSTERDAM.- The Van Gogh Museum has appointed IMG as its licensing representative. This company will represent the Van Gogh Museum Amsterdam brand in various countries, including the United States and countries in Asia. Licensed product and content collaborations make Vincent van Gogh’s life and work accessible to more people.

Sven Thierhoff, VP of Licensing, IMG: ‘Van Gogh’s work is widely recognised as having the power of a cultural brand, enriching and inspiring individuals everywhere. We feel extremely privileged to be working with the prestigious Van Gogh Museum, which houses the world’s largest Van Gogh collection, and together we look forward to making his art accessible to people who might not have the opportunity to visit and experience it for themselves.’

The Van Gogh Museum and IMG will be looking for new international collaborations in the field of product licensing and live brand activation through events and entertainment. New carriers of the stories of the Van Gogh Museum will be marketed through the products of partners who feel passionate about art. For example, the Van Gogh Museum previously collaborated with lifestyle brands such as Vans and Daily Paper, successfully combining fashion and art.

Laurine van Rooijen, Head of Licensing and Wholesale at the Van Gogh Museum: ‘IMG enables us - through collaborations - to reach out to people all over the world who have a personal connection with the museum and the artist, and to reach those who don’t have this kind of connection yet. We hope that together with IMG, we can inspire people with stories about Van Gogh, and show them there might be a link between Vincent van Gogh and their own personal lives. This contributes to our mission to make Vincent van Gogh’s life and work accessible to as diverse a group of people as possible, to enrich and inspire them. It also contributes to the management and preservation of Van Gogh’s heritage for future generations.’

IMG will extend Vincent van Gogh’s rich portfolio of art through multiple brand collaborations and across lifestyle categories including apparel, accessories, home, health & beauty, stationery, art, travel, food & beverage in order to reach a wide audience. The agency expects to work with brands ranging from luxury labels to youth-oriented fast fashion retailers and as well as consumer durable items with a strong design profile such as high-end white goods, consumer electronics and kitchen appliances.

IMG
IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global entertainment, sports and content company.










Today's News

June 1, 2020

Christo, artist who wrapped and festooned on an epic scale, dies at 84

New-York Historical Society receives promised gift of more than 100 works from the Elie and Sarah Hirschfeld collection

New presentation of the Collection of Contemporary Art at the Städel Museum, Frankfurt am Main

Schantz Galleries presents a collection of new works by Lino Tagliapietra

Art Paris announces an evolution in its partnership with international art platform Artsy

Taxispalais Kunsthalle Tirol opens Corita Kent's first solo show in Austria

The natural universe of Giovanna Garzoni brings Palazzo Pitti back to life

Kensington Church Street Art & Antique Dealers' Association announces virtual summer showcase

John Loengard, Life photographer and chronicler, dies at 85

Taj Mahal damaged in deadly India thunderstorm

"100 Years of Collecting," to debut at the National WWI Museum and Memorial in Tandem with museum's reopening

The Mima reopens on the 3rd of June

Van Gogh Museum announces IMG as new licensing agent

The Approach presents a solo exhibition of new works by London-based artist Mike Silva

Jewellery collecting on the rise in Australia

The National Gallery of Victoria to re-open June 27

The 22nd Biennale of Sydney reopens with extended dates

Sullivan+Strumpf is now representing Natalya Hughes

Meteorological Mobilities opens online at apexart

The Cy Twombly Foundation donates to the city of Gaeta

Rare coin linked discovered in Colchester 50 years ago to be sold at Dix Noonan Webb

Zabludowicz Collection gives artists who have had upcoming shows cancelled a platform to still perform

Magenta Plains announces representation of Jennifer Bolande

bo.lee gallery opens a virtual show of works by Lindsey Bull, Minyoung Choi, and Nettle Grellier

Best benefits of wearing artificial wigs made from synthetic hairs

The Most Fascinating Online Casino Game - Judi Slot Online

7 Reasons to Buy A Point and Shoot Camera

"Cycling in the City: A 200-Year History" opens at Museum of the City of New York




Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .

 



Founder:
Ignacio Villarreal
(1941 - 2019)
Editor & Publisher: Jose Villarreal
Art Director: Juan José Sepúlveda Ramírez
Writer: Ofelia Zurbia Betancourt

Attorneys
Truck Accident Attorneys
Accident Attorneys
Holistic Dentist
Abogado de accidentes

Royalville Communications, Inc
produces:

ignaciovillarreal.org juncodelavega.com facundocabral-elfinal.org
Founder's Site. Hommage
to a Mexican poet.
Hommage
       

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site Parroquia Natividad del Señor
Tell a Friend
Dear User, please complete the form below in order to recommend the Artdaily newsletter to someone you know.
Please complete all fields marked *.
Sending Mail
Sending Successful