With movie theaters closed, marquees go viral
The First Art Newspaper on the Net    Established in 1996 Friday, December 20, 2024


With movie theaters closed, marquees go viral
In an undated image provided by Tower Theater, a marquee at the Tower Theater in Oklahoma City. As businesses across the country remain shuttered, movie theater marquees offer jokes and advice to those wandering by. Tower Theater via The New York Times.

by Julia Carmel



NEW YORK (NYT NEWS SERVICE).- “You’re still here? It’s over. Go home. Go.”

The final words of “Ferris Bueller’s Day Off” (1986) loom over the empty streets of Minneapolis. A quote from “Back to the Future” (1985) reminds Vancouver, Washington, that leaving the house could cause serious repercussions. A marquee in Lake Oswego, Oregon, encourages the community to stream a film that the theater never had a chance to show.

In mid-March, as Broadway went dark and “nonessential” businesses began to close their doors, the gravity and uncertainty of the coronavirus pandemic in the United States grew. When movie theaters closed and owners buckled down for an indefinite hiatus, some chose to leave their own messages on the way out.

Some left lighthearted jokes, warping titles to create “The Social Distancing Network,” “No Close Encounters of Any Kind,” “No Corona for Old Men” and “Good Vaccine Hunting.”

Others opted for more abstract references.

Jordan Perry, general manager of the Lake Theater & Cafe, initially wrote a dark parting joke for his community in Lake Oswego, Oregon.

“It made me chuckle when I thought of it, and then it seemed to be making a lot of people chuckle,” Perry said. “But after about two weeks of that, as we sort of settled into the groove of coronavirus, it didn’t quite speak to the outlook that I, at least, wanted Lake Oswego to walk away with.”

After watching Céline Sciamma’s “Portrait of a Lady on Fire” (2019), Perry decided to change his tactic.

“I had this marquee at my disposal — or the business’ marquee at my disposal — and I liked the idea of not only getting people to watch this great movie but of trying to speak in more hopeful terms,” he said.

Perry, who has worked at the Lake Theater & Cafe on and off for 23 years, said the two-screen theater is both a home for his staff and a home-away-from-home for his patrons. And though digital support is no substitute for the physical community that he is missing, it is still nice to see people laugh.

“The fact that it did catch on made me happy because it essentially showed there’s a place for more hopeful messages; that dark humor isn’t the only way we can express ourselves,” Perry said, before laughing. “It was also fun to see everybody think I was high, too.”

Dan Wyatt, owner of the Kiggins Theater in Vancouver, Washington, has also been updating his marquee to match the phases of quarantine.

Following his first two messages — “Goonies never say die” and “Keep your distance, Chewie, but don’t look like you’re trying to keep your distance” — Wyatt decided to reference his favorite movie, “Back to the Future.”

“Cinema was always — for me — about hope and optimism,” Wyatt said. “You always hope these marquee messages going out will resonate the same way, or create the same effect that people have while sitting together and watching a movie communally and sharing those emotions.”

His single-screen theater has since caught the eye of many housebound movie fans, with Michael J. Fox — who played Marty McFly in the “Back to the Future” trilogy — reposting a photo of the marquee himself. Since then, Wyatt has tried out two new messages: a play on different Tom Cruise movies and a reference to “The Princess Bride.”

“I think there’s a communal experience that goes beyond the budget spectacle,” Wyatt said.

“If you have a $100,000 movie theater in your home, it still does not compare to sitting elbow to elbow with people, and enjoying those experiences together,” he continued. “A comedy is going to be funnier, and an exciting adventure is going to be that much more exciting when it’s watched communally.”

Matthew Viragh, founder of The Nitehawk Prospect Park in the Brooklyn borough of New York, left three parting messages on the theater’s marquee when it closed on March 14. For the last two months, the front has read “Now Showing: Onward,” referencing the animated movie that debuted shortly before lockdown began.

Though there is no end in sight yet, he is sure that the community will flock back to theaters once it is allowed.

“People really do enjoy going to the movies and getting out of their apartments and being with people in general — that’s why you live in New York, right?” Viragh said. “For all the culture, all the food, and all of the time spent with friends.”

The other two sides of the Nitehawk’s marquee say “see you on the other side” and advise passersby to “Be excellent to each other” — a message from “Bill and Ted’s Excellent Adventure” (1989) that has been written on theater marquees around the country.

And perhaps when it is safe to reopen, theaters will add the response to that quote, rejoicing as we are finally able to “Party on, dudes.”

© 2020 The New York Times Company










Today's News

May 18, 2020

Lawrence Steigrad Fine Arts begins fourth decade dealing Old Master paintings

Ed Ruscha's pivotal canvas Annie, 1962 to highlight One: A Global Sale of the 20th Century

First virtual New York art fair brings low energy but solid prices

The museum is closed, but its tomato man soldiers on

Christie's to offer Roy Lichtenstein's 'Nude with Joyous Painting'

Sotheby's sets new Auction record with $560,000 Pair of Michael Jordan's game-worn Air Jordan 1s from 1985

Paintings that demolish the myths of what a home should be

Daniel Templon opens an exhibition of works by German painter Norbert Bisky

Digital offerings from The Museum of Modern Art

Tate appoints Neil McConnon as Director of International Partnerships

Mythical monster goes viral as Japan prays for end of pandemic

Kyle Meyer pairs digital photography with traditional Swazi crafts to portray the oppressed LGBT community in eSwatini

US comedian Fred Willard passes away aged 86

Jordan memorabilia soars in value amid 'Last Dance' nostalgia

Albania protesters clash with police over theatre demolition

Lynn Shelton, director of intimate comic-dramas, dies at 54

At the drive-in: Thrills, chills, popcorn and hand sanitizer

The Museum of Craft and Design announces Let's Face It: A mask-making design competition

The Ravestijn Gallery opens an exhibition of works by Mariken Wessels

Kam Wa Magus Yuen wins the Hong Kong Human Rights Arts Prize 2020

Exhibition marking the culmination of year long project for Sir Quentin Blake moves online

Australasia's premier art fair Sydney Contemporary to return in 2021

Denny Dimin Gallery opens an online exhibition of works by Scott Anderson

A jazz pianist flips Bach upside down

With movie theaters closed, marquees go viral

How to Make Sure Your Car is Running at Its Best




Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .

 



Founder:
Ignacio Villarreal
(1941 - 2019)
Editor & Publisher: Jose Villarreal
(52 8110667640)

Art Director: Juan José Sepúlveda Ramírez
Writer: Ofelia Zurbia Betancourt

Attorneys
Truck Accident Attorneys
Accident Attorneys
Houston Dentist
Abogado de accidentes
สล็อต
สล็อตเว็บตรง
Motorcycle Accident Lawyer

Royalville Communications, Inc
produces:

ignaciovillarreal.org juncodelavega.com facundocabral-elfinal.org
Founder's Site. Hommage
to a Mexican poet.
Hommage
       

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site Parroquia Natividad del Señor
Tell a Friend
Dear User, please complete the form below in order to recommend the Artdaily newsletter to someone you know.
Please complete all fields marked *.
Sending Mail
Sending Successful