Your HR team can get great results with on a budget using SEO, and this is because it is a cost-effective strategy as far as advertising is concerned. Firstly, SEO targets the company’s adverts to people actually seeking jobs and searching through Google as well as other search engines. Secondly, it betters the company’s brand as well as its image.

How to improve your team`s SEO strategy
A lot of things can be done to improve your team’s SEO strategy which will in turn make your website a lot more visible in a search engine’s results page (SERP) as soon as someone searches for words or phrases that are linked to the content of your website.

Social SEO deals with optimizing all the social signals connected to your campaign to make them more visible.

On the other hand, optimization happens naturally as users of a social network create content via constant interaction, conversations, or several other social behaviours.

Missed opportunities of NOT doing SEO
It’s important to think things through sometimes. You should take out time to think about what you’d miss if you don’t have your SEO recruiting presence online. In a case where candidates lack the experience to find your jobs, or don’t stumble upon them through non-branded keyword strings, how effective would your recruitment be? Considering how delicate SEO is, and the number of things that come to play, optimization can be quite some work. Regardless of this, SEO is very important to the entire strategy, and needs to be implemented.

How to Create a Successful Social Media Campaigns
Ensure that you always fill out the ‘About’ or ‘info’ aspects on every social media platform. Include words that perfectly describe the services that your company offer. Use words that are connected to your brand. Include keywords after doing appropriate keyword & topic research, as this will attract your desired jobseekers to your website. Another important thing you should include is your address in order to optimize your Facebook page.

Also, connect users to other social media platforms by including their links. Ensure that you fill out the exact category field on Facebook Pages, so it can show on Facebook mobile searches. Ensure that your company is listed under the right category, if not it wouldn’t be viable in searches.

Although social media marketing is quite direct, you will still need to include some words in your vocabulary to improve your visibility and your chances. You will still need to include a lot of conventional SEO tactics like using appropriate meta tags, checking for keyword density, as well as ROI assessment.

It may take a while to get the hang of this, but it is necessary that you improve your company’s online presence with SEO.

Long Tail Keywords
Long tail SEO deals with including particular keywords like “risk manager position in New Jersey” in order to get competent applicants. With this SEO strategy, you can get the most qualified leads. On top of that, it helps you reduce how much you spend on your first SEO campaign, because targeting these kinds of keywords is quite cheap. For instance, spending smaller money to attract highly targeted visitors is a lot better than investing a lot of money on broad and highly sought after keywords that bring a wide range of visitors that will not convert into leads.