LONDON.- The British Antique Dealers Association announced a promotional partnership with the Palm Beach Show Group and the creation of a dedicated pavilion of BADA dealers within the November 9-13, 2016 New York Art, Antique and Jewelry Show taking place at Pier 94 in New York City.

The BADA initiative is being launched as a response to the UK’s Referendum vote and as part of BADA’s concentrated campaign to support members and help develop new market opportunities. Participating BADA Dealers will individually benefit from forming a key aspect of the show’s presentation on the show floor as well as from show marketing, communication, promotion and advertising.

BADA CEO Marco Forgione said: “Since the Referendum result was announced, BADA has been actively engaged in developing strategies, campaigns and clear business opportunities for our members.

“With the change in the value of the pound against the dollar, now is the time for us to create new opportunities for BADA members in the U.S. markets.

“Our partnership with the New York Art, Antique and Jewellery Fair positions BADA dealers at the heart of a high value art and antique market, and the creation of the BADA Pavilion allows us to significantly increase the marketing and advertising for all BADA participants.”

Scott Diament, the President and CEO of the Palm Beach Show Group, is glad to welcome BADA members: “The New York Art, Antique & Jewelry Show is proud to partner with BADA in bringing together an elite group of international dealers under one roof to New York City.

“We are eager to enhance the European-inspired component with the addition of a dedicated selection of BADA participants.”