Rare photographs, advertisements, and posters from pre-1959 Cuba premiere at The Wolfsonian
The First Art Newspaper on the Net    Established in 1996 Thursday, September 11, 2025


Rare photographs, advertisements, and posters from pre-1959 Cuba premiere at The Wolfsonian
Brochure, Come to Cuba: The Loveliest Land That Human Eyes Have Ever Seen, c. 1950. Conrado Walter Massaguer (Cuban, 1889–1965), illustrator. Cuban National Tourist Commission, publisher. Offset lithograph. The Wolfsonian–FIU, The Vicki Gold Levi Collection.



MIAMI, FLA.- On the heels of renewed diplomatic relations and travel between the United States and Cuba, The Wolfsonian–Florida International University presents an exhibition exploring our two nations’ past connections and first major period of cultural exchange, from 1920 to 1959. Promising Paradise: Cuban Allure, American Seduction, on view May 6 through August 21, 2016, sheds light on the glamour and exoticism of tourism campaigns that lured Americans to their southerly neighbor, as well as the remarkable impact of Cuban culture in the U.S. that resulted from this contact—from rumba and mambo to Afro-Cuban jazz and Latin nightclubs. Complementing the hundreds of photographs, posters, and promotional ephemera on display will be a series of reproduction record album covers and a floor installation of Arthur Murray dance steps in The Wolfsonian’s historic lobby, together activating the museum’s first floor with a summer-long celebration of Cuban music and dance.

In tandem with Promising Paradise, The Wolfsonian will acquire over 1,000 works from collector, author, and longtime Wolfsonian donor Vicki Gold Levi. The acquisition bolsters previous gifts of Cuban material by Levi to the museum, including a collection donated in 2002 of over 400 objects ranging from cigar labels to magazine covers. Selections from both gifts will be included in Promising Paradise, in addition to loans and other items from The Wolfsonian’s permanent collection. Many of the gifted works are reproduced in the exhibition’s companion publication Cuba Style: Graphics from the Golden Age of Design, co-authored by Gold Levi with renowned art director and Wolfsonian advisory board member Steven Heller.

“We are thrilled to be presenting this exhibition on the cusp of a new dawn in Cuba-U.S. relations,” stated Wolfsonian chief librarian Francis X. Luca, who is co-curating Promising Paradise with Rosa Lowinger, noted Cuban-born conservator and author of Tropicana Nights: The Life and Times of the Legendary Cuban Nightclub. “These rare materials provide a glimpse into a period many Cubans and Americans have forgotten after more than fifty years of isolation. We’re excited to share Vicki Gold Levi’s gift with Miami, a city so richly influenced by the CubanAmerican community.”

Added donor Vicki Gold Levi: “I’ve had Latin rhythms in my DNA since growing up in Atlantic City, mamboing my way through high school dancing to Pérez Prado. As a picture editor and later as an author, I became further enthralled with Cuba. My collection is right at home at The Wolfsonian, where I know it will be the subject of continual study and re-examination for years to come.”

Promising Paradise features products of the pre-1959 tourist trade that framed Cuba as an escape for wealthy Americans from the bounds of Prohibition, Depression-era economic woes, and wartime rationing. Through bold graphics, lush imagery, and dazzling, enticing color palettes, these materials packaged and publicized the enchantment and beauty of Cuba for Americans, creating a fantasy of a dreamy island paradise. The exhibition also addresses the role of Cuban tastemakers—artists, musicians, performers, graphic designers, and the Cuban Tourist Commission—in shaping this vision of Cuba for American audiences in travel brochures, posters, and promotional films.

Key works include:

• A late-1920s sheet music cover for Cuban dances, Siboney, a true Cuban-American collaboration between Cuban composer Ernesto Lecuona and American lyricist Dolly Morse;

• A film poster for the 1949 classic Holiday in Havana, with Mary Hatcher and pre-I Love Lucy Desi Arnaz;

• Come to Cuba, an early-1950s, vibrant brochure advertising the country’s wide variety of attractions (dancing, beach-going, gambling, and horse racing) below Columbus’ description of Cuba as “the loveliest land that human eyes have ever seen”;

• Cuba, Ideal Vacation Land: Tour Guide (1951–52), touting a colorful book cover associating the island with the allure of a long-limbed, swimsuit-clad woman; and

• A tropical menu cover from the restaurant in Havana’s Sans Souci nightclub and casino.

In addition, photographs, film clips, and other artifacts reveal the craze for Latin culture in the U.S., particularly among celebrities and the Hollywood elite. As the rich and famous frequented the cabarets and casinos of Havana, Americans adapted Afro-Cuban dance and music for the stage and screen—bringing the Cuban flavor experienced abroad back home, and resulting in an explosion of Latin-inspired nightclubs across the country and the establishment of many Cuban performers as household names. The indelible influence of Cuban culture on the U.S. extended beyond movies, jazz, mambo, cha-cha-cha, and the conga to sports, fashion, and more.

Highlights of this section are:

• A Prohibition-era image of an American tourist enjoying the newly unveiled Bacardi Quest Bar in Havana in 1931;

• A photograph (c. 1945) capturing many of Cuba’s most famous musicians of the 1940s, including rumbero Silvestre Méndez, singer Miguelito Valdés, and Chano Pozo, one of the creators of Afro-Cuban jazz;

• A mid-1940s photograph with Joseph P. Kennedy, Sr. and novelist Ernest Hemingway among a crowd gathered around a large swordfish on the Cuban docks;

• Two original performance dresses worn by famed Cuban singers Celia Cruz and Olga Guillot in the 1950s—Cruz’s decorated with gold sequins, and Guillot’s with coral beads;

• A mid-1950s photograph of Cuban singer Benny Moré, probably taken at the Bambu Club in Havana;

• A photograph (c. 1955) of Celia Cruz posing with American singer Frankie Laine, Cuban modelo Nora Osorio, Rolando from the dancing team of Ana Gloria and Rolando, and Tropicana Club stars;

• A photograph (1955) of American actor Marlon Brando playing the bongos in Cuba, with Cuban author Guillermo Cabrera Infante looking on; and

• A photograph of gangster Meyer Lansky and staff of his Hotel Habana Riviera, in 1958. Additional works feature Frank Sinatra and Ava Gardner, Barbara Stanwyck and Robert Taylor, and Cesar Romero with samba performer Carmen Miranda.

Many of the works speak to historic issues of race and gender in representing ideas of the tropics, the exotic, and the “other”—resulting in a highly constructed portrayal of Cuban culture. Women and the female body played prominent roles, as did acknowledgments of the Latin American and African geneses of jazz, rumba, and other popular music and dance genres of the first half of the twentieth century.

“Promising Paradise marks new territory for The Wolfsonian,” said museum director Tim Rodgers. “As we continue to research the collection generously gifted to us by Vicki Gold Levi, we look forward to building upon these opportunities to tell the nuanced, complex stories of Cuba and the U.S.—neighboring cultures that together shaped Miami into what it is today.”










Today's News

May 6, 2016

Exhibitors showcase works from antiquity through the 21st century

David Zwirner's first exhibition dedicated to the work of Sigmar Polke opens in New York

Book of fairy tales signed by Anne Frank sells for $62,500 at Swann Galleries in New York

Major one-person exhibition of new and key early works by Antony Gormley opens at Sean Kelly

Solo exhibition of new works by Tracey Emin opens at Lehmann Maupin in New York

Di Donna Galleries relocates to dramatic 6,500 square foot UES location

Exhibition of recent paintings by Howard Hodgkin on view at Gagosian Gallery in New York

Christie's Latin American Sale led by exceptional works from Tamayo, Rivera, Botero and Lam

Cooper Hewitt announces winners of the 17th Annual National Design Awards

Eric Fischl's first presentation of new work at Skarstedt's Upper East Side gallery opens in New York

Exhibition reimagining the Nordic landscape opens at Scandinavia House in New York

DC area's prestigious Cairo Auction House offers rugs, antiques, jewelry May 7

Fine art sales at Leslie Hindman find particular focus on American artists, historic and contemporary

Lehman College Art Gallery announces new Director

Ben Sledsens' first solo exhibition with Tim Van Laere Gallery opens in Antwerp

Salzburger Kunstverein presents new film installation by artist Stan Douglas

Christie's announces the sale of posters from the Dr Hans Sachs Collection

Under the Greenwood: Jonathan Clark Fine Art exhibits the work of Ivon Hitchens

OKCMOA welcomes new curator of modern and contemporary art

Rare photographs, advertisements, and posters from pre-1959 Cuba premiere at The Wolfsonian

Exhibition featuring five contemporary photographers opens at Laurence Miller Gallery

Women who rocked the art world: Which women artists to invest in say Barnebys

Innovative 20th century architect focus of first U.S. exhibition to showcase full range of his artistic output

First comprehensive museum exhibition of international artist Claire Falkenstein on view in Pasadena




Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .

 




Founder:
Ignacio Villarreal
(1941 - 2019)


Editor: Ofelia Zurbia Betancourt

Art Director: Juan José Sepúlveda Ramírez

Royalville Communications, Inc
produces:

ignaciovillarreal.org facundocabral-elfinal.org
Founder's Site. Hommage
       

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site
Tell a Friend
Dear User, please complete the form below in order to recommend the Artdaily newsletter to someone you know.
Please complete all fields marked *.
Sending Mail
Sending Successful