HAMBURG.- More pictures are being taken and digitized than ever before, innumerable snapshots pile up on hard disks and in clouds, are shared via the Internet and commented on. But portals such as Facebook and Flickr as well as professional databases only supersede older forms of archiving, transferring material, and interaction. For the Triennial of Photography Hamburg 2015, the Museum für Kunst und Gewerbe Hamburg is examining these new collections and forms of usage. The MKG sees the future-oriented motto of the Triennial, “The Day Will Come,” as an opportunity to reflect on the sharing of images, under the title: “When We Share More Than Ever.” The exhibition shows how today’s rampant exchange of digital photos links in with the history of the analogue medium. In fact, photography has been a means of capturing, storing, and communicating visual impressions ever since its early days in the 19th century. In ten chapters, selected contexts are examined in which collecting and sharing images has played – and still plays – a role. More than 200 historical works from the MKG’s collection are set in counterpoint against twelve contemporary artistic projects. The present day artists reflect in their works on the ways digital photography is used as well as on the mechanisms and implications of new media. They focus on the Internet as a new picture archive, with collections of images such as Apple Maps or photos on eBay, and on images such as those exchanged via mobile phones. Important aspects are the digital image collection as a research resource and inspiration for contemporary art, and the relevance of the classic analogue collection in relation to today’s often-invoked image overkill.

The exhibition is conceived as a kind of archive in order to explore the archive’s possible forms and uses. The featured works from the collection were selected from the MKG’s holdings of some 75,000 photographs to show how different photographic practices have been assimilated over the years. Rather than being a collection of only art photography, the MKG archive reflects the everyday uses of the medium. It gathers together various photographic applications, whether the scientific photos taken at an institute for impulse physics, the fashion spread created by Terry Richardson for Sisley, or Max Scheler’s report on Liverpool’s club scene for Stern magazine.

The chapters “Sharing a Portrait,” “Sharing a Group,” “Sharing Memories,” “Sharing a Product,” “Sharing Lust,” “Sharing Evidence,” “Sharing Knowledge,” “Sharing the World,” “Sharing a Collection,” and “Sharing Photographs” juxtapose historical and contemporary works in order to illuminate how the use and function of photographic images have changed and which aspects have remained the same despite the digital revolution. The exhibition begins with photography used in the service of people: to record a life, create a sense of community, or share memories. The following chapters deal with applied contexts, such as advertising photographs, erotic photography, photojournalism, scientific photography, and travel photos.

We share memories: While in the old days a manageable number of photographs found their way into albums, which were then taken out and perused on special family occasions, on today’s sharing platforms thousands of images are constantly being shared and “liked” around the clock. The works on view include pictures of Renate Scholz, whose affluent parents had the studio photographer Minya Diez Dührkoop record each stage of her growth and development for fifteen years in annual portrait sessions. Studio portraits have been replaced today by snapshots, while the family photo album is complemented by the Internet portal Instagram. Ai Weiwei began in 2006 to post his diary photos in a text/image blog, which was taken offline by the Chinese authorities in 2009. Since 2014 he has been publishing daily picture messages on Instagram which are readable across language barriers.

We share the world: Starting in 1860, the Fratelli Alinari produced photographs that brought the art treasures of Italy to living rooms everywhere. As an armchair traveler, the 19th-century burgher could feel like a conqueror of far-off lands. Today, the same kind of cultural appropriation takes place instead on computer screens. Regula Bochsler and Jens Sundheim explore landscapes and cities via webcams and Apple Maps. And instead of traveling like a photojournalist to real-world hotbeds of social ferment, Doug Rickard journeys to the dark reaches of the YouTube universe. He shows us ostensibly private scenes not meant for public consumption – drug abuse, racial and sexual violence. The low-resolution, heavily pixelated stills excerpted from mobile phone videos suggest authenticity and turn us into silent witnesses and voyeurs.

We share knowledge: From its earliest days, photography has been indispensable for storing and sharing the results of scientific research and military expeditions. Trevor Paglen uses powerful precision astronomical telescopes to make “invisible” things visible, for example the American “Misty 2” stealth satellites used for reconnaissance, or a dummy put in place by the military intelligence service. In order to locate these satellites, Paglen actively participates in various networks set up by amateur satellite observers.

We share image collections: Before the invention of Google Image Search, analogue photo collections provided an opportunity to compare images. Museum archive cabinets can be seen as a precursor to today’s digital image databases. The Internet is increasingly taking on the function of a picture library, opening up new possibilities for classification and research. Artists like Taryn Simon investigate image collections to ascertain their ordering systems and their implications. Who controls what images we get to see and which ones vanish in the depths of the archives? Part of this chapter is the project „Sharing Blogs“ http://sharingmorethanever.tumblr.com.

The exhibition is dedicated to the broader question of how the function of a museum collection of photography has changed in the digital era, when vast digital image archives are only a mouse click away thanks to Google Image Search. The exhibits are arranged on a horizontal axis, in keeping with modern notions of how a database is set up. Everything is thus presented on a “neutral” plane, and the visitors are tasked with placing the images in context with the help of a “search aid” in the form of a booklet.

Invited Artists: Laia Abril, Ai Weiwei, Regula Bochsler, Natalie Bookchin, Heman Chong, Aurélien Froment, David Horvitz, Trevor Paglen, Doug Rickard, Taryn Simon, Jens Sundheim, Penelope Umbrico | From the Photography and New Media Collection of the MKG: Fratelli Alinari, Hanns-Jörg Anders, Nobuyoshi Araki, Francis Bedford, Félix Bonfils, Adolphe Braun, Natascha A. Brunswick, Atelier d’Ora / Benda, Minya Diez-Dührkoop, Rudolf Dührkoop, Harold E. Edgerton, Tsuneo Enari, Andreas Feininger, Lotte Genzsch, Johann Hamann, Theodor und Oscar Hofmeister, Thomas Höpker, Lotte Jacobi, Gertrude Käsebier, Kaku Kurita, Atelier Manassé, Hansi Müller-Schorp, Eardweard Muybridge, Arnold Newman, Terry Richardson, Max Scheler, Hildi Schmidt-Heins, Hiromi Tsuchida, Carl Strüwe, Léon Vidal, and more.