LONDON.- Our homes are part of our modern heritage. The ways we arrange these spaces reflect our personalities, our style and our pleasures. With space at a premium in the capital, Londoners often demonstrate brilliant creative ingenuity to make their homes unique. National Trust Londons latest project, a concept created in partnership with the Royal College of Art, aims to engage the population of the capital in a major social media experiment exploring how Londoners live now.
National Trust London are searching for our next pop-up property the home of a modern Londoner. Old or new, large or small, from shared houses and Georgian terraces to canal boats and high-rise flats, all London homes are eligible to be considered for the title of National Trusts 13th London Property.
#NTHouseproud invites city dwellers (within a London borough) to submit photos of their home interiors which will be judged for one of four prizes. The judges will look for: Spatial Visionaries able to show off the ways in which they adapt smaller London spaces to suit their lifestyles; Treasure Hunters who demonstrate the decorative use of their one-of-a-kind finds, from family heirlooms to charity shop items or unique pieces bought at auction; Master Craftsmen presenting their brilliant (and not so brilliant) DIY creations; and, finally, Personal Stylists showcasing the ways in which their spaces reflect their unique sense of style and quirky personalities.
There will be four prizes of 1,000 each in vouchers generously provided by commercial partner MADE.COM. A Grand Prize Winner, chosen from the four, will receive an additional 1,000 voucher and see their home named as National Trusts 13th London Property.
Photographs can be submitted via direct upload to
http://www.nthouseproud.org.uk or by posting to Twitter and Instagram using hashtag #NTHouseproud. They will be judged by a panel of distinguished experts from the worlds of heritage, art and design.
The winning home will receive the full National Trust treatment and be opened to the public for a weekend in November 2014. National Trust London will research the home and present their findings in a printed guide, while in-house stewards and a tea and cake van will provide an authentic National Trust feel.
Additionally, with the support of the British Library, #NTHouseproud photo submissions will be digitally archived as a permanent historical record of how Londoners lived in 2014, meaning participants gain an exciting opportunity to make social and design history simply by submitting a photograph of their home.
#NTHouseproud is also part of the London Design Festival which launched on 13th September 2014.