SANTA ANA, CA.- Don Presley Auction has been commissioned to liquidate the entire contents of an elite antique store in Beverly Hills. Everything will be auctioned on Sunday, June 29th at Presley’s Santa Ana gallery, with a 12 noon PST (3 p.m. Eastern) start time. There will be no minimums or reserves on the approximately 500 lots of store antiques, and Internet live bidding will be available worldwide through LiveAuctioneers.

“This will be a true no-reserve auction, with no cherry-picking ahead of time,” said Don Presley, who will preside over the event. “We will be selling the million-dollar, wall-to-wall inventory of one of Beverly Hills’ finest antique shops, and each item will sell to the highest bidder, regardless of the amount. If the highest bid is $10, then that’s what the item will sell for.”

Presley said the owner of the store, who is his personal friend, is shutting the doors to his business “so he can retire and enjoy life.” He stressed that the auction has not been precipitated by a bankruptcy or forced liquidation.

“It’s quite the opposite. This is simply a case where an owner who has had a wonderful time in the high-end antiques business has decided it’s time to call it a day. The store will not reopen. He is shutting the doors forever.”

Presley said the auction presents a very rare opportunity to bid on premier antiques and collectibles with the final price determined solely by the bidders, regardless of cost or loss to the consignor.

“Never in my 47 years in the auction world have I had the pleasure of selling this kind of inventory without reserve prices, nor have I even heard of an auction such as this one. For example, there’s a $10,000 KPM plaque in the auction inventory. The owner told me, ‘Don, if it only brings a dollar, sell it! If it doesn’t sell, don’t bring it back.’”

Also included in this auction are approximately 150 beautiful estate pieces from some of Southern California’s most exclusive neighborhoods, including Newport Beach. The goods include: quality furniture, clocks, fine artwork, a monumental Baccarat chandelier, bronzes, sterling, Tiffany, enameled silver objects, KPM, Sevres, Galle, Lalique, Meissen, Limoges, Dresden, Daum Nancy, Amphora, a 19th century Tiffany grandfather clock, porcelains, pottery, crystal, china, Asian items, jade, coins, jewelry and watches; and much more (Note: a few items from this grouping will have a reserve.)

All forms of remote bidding will be available, including absentee, phone and live via the Internet through LiveAuctioneers. Don Presley’s gallery is located at 2202 S. Main St., Santa Ana, CA 92707.

For additional information on any item in the sale, call 714-633-2430.