LONDON.- Electric Ladyland is about women. The series of short films and photography explore the purity of a single gender without drifting beyond aesthetics.

“We do not have any desire to deliver a predictable message about the objectification of women, or, as the paradox goes, the freedom of the female body. This is aesthetics for aesthetics sake,” says founder Imogen Snell.

And yet Electric Ladyland invokes of the mystery of erotic power.

The cohesive series of 5 films projected on the vast gallery wall work in unison to create one collaged image also. The sound, designed by Adam Hilliker also works upon this basis. The sound uses dirty guitar riffs and industrial progressions, together it is textural and a bit pervy. “The mood is supposed to be unsettling and creepy- it’s about taking the expected and kicking around a bit” says adam

The duo use many elements to achieve their aesthetics including obstructers for the camera lens; glass, fabric, prisms, and crystals. By working with many different cameras, old and new the duo work to achieve layered manipulation. Their films are textured, and have a strong relationship with colour- in this case predominantly red.

The show explores and cherishes female sexuality. The private view unfolds as more of an event with transvestites serving champagne and a performance artist in the window, the ultimate electric lady, red lit and on perfect display in gallery the window.

“Perhaps these are powerful women, or perhaps they are objects. Most probably they are both. In fact some of the most interesting women features in the exhibition are men,” adds Imogen.

“More important to us is art’s responsibility to acknowledge its debt to the mysteries of sex and eroticism,” says Zoe.

“All we can say is this: Electric Ladyland is about women. It’s also about sex, colour, space, and the power of imagery to stimulate and interrogate its subjects.