CLEVELAND, OH.- The Cleveland Museum of Art announces the launch of the new ArtLens app for iPhone. This new mobile version of the museum’s award-winning free iPad app, ArtLens, is adaptive to the varying needs and desires of museum visitors and includes over 9 hours of audio-visual content. Featuring a new, mobile-friendly user interface, the ability to recommended related objects and a search function, users can easily browse the museum’s world-class collections; take a tour or create their own tour of their favorite works of art; find visitor amenities; and learn about events and programs taking place at the museum.

Using indoor triangulation technology that provides location-based information, visitors to the museum can use the app for wayfinding, such as finding restrooms and other visitor amenities, and locating artworks of interest throughout their visit. Videos featuring museum staff and community members answer questions about select artworks and provide new perspectives. Additionally, users can scan two-dimensional objects using their iPhone camera to utilize an augmented reality function to immediately recognize the artwork and display the corresponding information. The new iPhone app also recommends related artworks nearby.

The ArtLens app also integrates with the museum’s Collection Wall, a 40-foot microtile, multitouch wall that displays over 4,000 objects currently on view in the museum’s galleries. Visitors can select objects on the wall and save them to their favorites in the ArtLens app. These favorites, as well as any others added while browsing, can be turned into a customized tour that leads visitors through the galleries. The iPhone version includes an easily accessible ‘Top 10 List’ of visitor and curator favorites. Favorites can also be shared on popular social media platforms.

The museum will launch a corresponding app for Android devices in spring 2014.

ArtLens was conceived by a multi-disciplinary team of museum staff members, including collections management, conservation, design, education and interpretation, information technology and management services and the Ingalls Library and Archives, in cooperation with Local Projects. It is supported by digital asset management from Piction and wayfinding technology from Navizon.