AMSTERDAM.- The Van Gogh Museum and Canon Europe have entered into a new partnership. Canon will provide the museum with financial support for a period of three years. The museum also increasingly uses innovative digital programmes and instruments to bring scientific and educational projects to the attention of a large audience. An innovative partner such as Canon Europe – one of the market leaders in the area of digital imaging, and with products such as photography and video equipment, scanners and All in Ones for consumers and professional photographers – can contribute useful knowledge and skills to support the museum in the further development of these activities.

Like the Van Gogh Museum, Canon has a strong international reputation and a long history. The company was established in 1937 and is active in more than 180 countries. The Van Gogh Museum has a large target group of foreign visitors, and has a clear focus in its presentations on other countries, such as Japan, the home country of Canon.

“The match between the two organisations is clear”, says Adriaan Dönszelmann, business director of the Van Gogh Museum. “Both the Van Gogh Museum and Canon are international A brands with a strong link with Japan. Just as Van Gogh played with light and colour, I see a connection with what photographers do in their work.”

“Canon believes in the power of the image, and at the Van Gogh Museum everything revolves around the impact these images – paintings, in particular – have on the viewer. The Van Gogh Museum is a leading museum, not only in the Netherlands, but also globally. We are therefore also extremely proud of this cooperation, and – in addition to financial support – we will offer our expertise in the area of digital imaging,” says Rokus van Iperen, President & CEO of Canon Europe.