LONDON.- Celebrating 100 years of Bollywood, Conferro Auctions is hosted a special preview of its upcoming inaugural auction of Vintage Bollywood Memorabilia at the Westbury Gallery, Westbury Hotel, Mayfair, W1. Another viewing will be held on November 28 and 29.

The auction features collectables such as LPs, film banners and Bollywood posters from some of the milestones of Indian film history, including Mughal-e-Azam (1960) and Sholay (1975), which were recently voted the top two greatest Bollywood films of all time.

The 150 lots include vintage LPs, banners, synopses, posters, lobby cards and gramophones from the last 100 years of Bollywood history, which will be auctioned on 29 November.

Bollywood has become one of the world’s largest film industries since the debut of its first official film on 3 May 1913, Raja Harishchandra by Dadasaheb Phalke. Producing some 1,000 films a year (twice the annual output of Hollywood), the stars of its silver screen are known the world over.

As reported by The Telegraph, the UK is home to the largest audience for Bollywood films outside of India, contributing 15-20 per cent of the industry’s profits.

"With Bollywood such an ingrained part of our cultural identity and the timely centenary of Bollywood film, our first auction reflects India’s rich and vibrant history and artistic practices." - Sharan Seth, Conferro Auctions Director.

"Since the 1990s, Bollywood has gone global on a new level, embraced enthusiastically by the Indian diaspora and through them, has gained a presence in the mainstream of US and UK culture." - Dr Anna Morcom, Senior Lecturer at Royal Holloway, University of London