NEW YORK, NY.- The New York Public Library today announced the appointment of Kenneth Weine as Vice President of Communications & Marketing.

Weine will be responsible for the development and execution of the Library’s communication strategy, which informs and educates the public about the Library’s programs, services, plans, projects and opportunities. He will also be a member of the Library’s senior management team.

Weine – who starts today – will specifically manage the Library’s Media Relations and Marketing, Publications and Graphics, and Multimedia teams. He will report to the NYPL Chief Operating Officer David Offensend.

“Ken has an exceptional track record in branding and communications, and we are happy to welcome him to the New York Public Library,” said NYPL President Tony Marx. “This is an exciting time for the Library, which is evolving to meet the ever-changing needs of patrons in an increasingly digital world. Ken will play a key role as we move forward with our plans for the future, and we trust his leadership, experience and enthusiasm will be invaluable.”

Before joining the New York Public Library, Weine was Vice President of Communications & Branding for Consumer Reports, a non-profit organization dedicated to consumer advocacy. He started at Consumer Reports in 2006, was responsible for designing and overseeing a rebranding strategy for the 77-year-old organization, targeted at updating it for the instant-response era. Prior to Consumer Reports, Ken was Communications Director at Newsweek, and before that a Staff Attorney and Communications Director at the Brennan Center for Justice at NYU Law School.

“The library’s mission is inspiring and everlasting, and it’s an honor to join this most treasured institution,” says Weine. He is arriving at the Library at a time of record attendance, circulation and computer use, when New Yorkers rely on libraries more than ever before.

Weine received his BA from the University of Michigan and JD from Yeshiva University’s Cardozo School of Law, where he was a Jacob Burns Scholar. He and his wife, Barbara Kancelbaum, live in Brooklyn, New York, and have two children.